All customer reviews

First impressions—I’m really impressed. The texture is lightweight, silky, and absorbs instantly with no stickiness. Straight away my skin looked more hydrated and glowy, and it layered perfectly with the rest of my routine. Too early for long-term results, but so far it feels like a really easy, everyday serum that just makes your skin look healthier. I’ll keep you updated 👀

Just launched today and I had to try it 👀 First impressions—I’m really impressed. The texture is lightweight, silky, and absorbs instantly with no stickiness. Straight away my skin looked more hydrated and glowy, and it layered perfectly with the rest of my routine. Too early for long-term results, but so far it feels like a really easy, everyday serum that just makes your skin look healthier. I’ll keep you updated 👀

The ingredients are really good. It's great that a whole line has been created to complement the care routine. Peptides are great for collagen production in the skin. The results aren't immediate, so you need to use them regularly. It's great that they also created a primer with SPF. A very interesting line.

This lightweight serum, is quickly absorbed to leave behind smoother, brighter and hydrated skin. Great worn under make-up or alone, this is my new favourite !

I can see a beautiful glow from the products already . Very hydrating. I have just found my new favourite primer.

Used this couple of times and already can see a difference in my skin Love the texture and its formula Its fast absorbing Hydrates and leaves the skin fresh

I really love how hydrating this primer feels. Unlike others that can feel heavy or silicone-heavy, this one feels like a boost of moisture for my skin. It gives me a nice, subtle glow even on days when I’m not wearing full makeup. My skin looks smoother and more ‘awake’ since I started using it. Definitely a great find for anyone with [dry or dull] skin.

I’ve been trying the No7 Prime Forever range and honestly… it’s giving skin-first glow rather than heavy anti-ageing vibes. The standout thing is the whole “skin preservation” concept — it’s packed with antioxidants + peptides to protect collagen and slow visible ageing over time

I’ve been using the No7 Prime Forever™ Preservation Serum for a few weeks now, and I’m genuinely impressed. The texture is really lightweight and absorbs quickly, which makes it easy to layer under moisturiser and makeup without feeling heavy or greasy.