All customer reviews

I really love how hydrating this primer feels. Unlike others that can feel heavy or silicone-heavy, this one feels like a boost of moisture for my skin. It gives me a nice, subtle glow even on days when I’m not wearing full makeup. My skin looks smoother and more ‘awake’ since I started using it. Definitely a great find for anyone with [dry or dull] skin.

I’ve been trying the No7 Prime Forever range and honestly… it’s giving skin-first glow rather than heavy anti-ageing vibes. The standout thing is the whole “skin preservation” concept — it’s packed with antioxidants + peptides to protect collagen and slow visible ageing over time

I’ve been using the No7 Prime Forever™ Preservation Serum for a few weeks now, and I’m genuinely impressed. The texture is really lightweight and absorbs quickly, which makes it easy to layer under moisturiser and makeup without feeling heavy or greasy.