All customer reviews

First impressions, even before I opened the tube, are that I love the sleek gold-coloured tube. It looks so classy and expensive. The mascara wand head is one of the smaller varieties. I am old school and usually go for the traditional brush head, but I have read so many good reviews that this deserves an open-minded try. At first glance, the wand looked a bit empty of actual mascara, so I popped it back in again and got the same result. Maybe this is how this mascara works, I thought. So I did that little wiggle thing at the base of my lashes and smoothed it through to the ends. One stroke and I was impressed. Now, if you like the clumpy, thick, mono-lash vibe, then this is probably not for you. (Some people do actually like that thick look.) This gives a lovely length and separation to each individual hair, making them look longer, thicker and defined. But they stay that way rather than sticking together, which I was really impressed by. It made my lashes look so naturally thick, dark and long, almost like I had them tinted rather than simply wearing mascara. I don't like my lashes to look clumpy, so this is definitely more my kind of mascara. Usually, I don't apply mascara to my bottom lashes because, since menopause, I struggle with panda eyes no matter what mascara I use. For the sake of this review, I did apply it to my bottom lashes. I have dry eyes, often get ocular rosacea and have sensitive skin, but this mascara was absolutely fine for me. After 8 hours of wear, it hadn't budged one bit. No flaking or smearing at all. And when it was time to remove it, one swipe of eye makeup remover and it was completely off. I really like this mascara, and I am really happy to be able to use mascara on my bottom lashes again.

It gives my lashes a lovely boost, making them look fuller, longer and more defined. It applies easily, separates the lashes nicely and helps create a more wide-awake look without too much effort. It’s great for everyday use and gives my eyes that extra bit of definition. Overall, a lovely mascara that’s easy to use and gives a great finish. I would definitely recommend it!

I’m really pleased with No7 mascara! It gives my lashes a lovely lift, adds volume and length, and helps make my eyes stand out without looking too heavy. It applies smoothly, separates the lashes nicely, and gives a good finish for both everyday wear and evenings out

I got the brown one and it’s so perfect for autumn and makes my lashes look so good too, good length and volume makes my lashes look so good

No7 pro artist volumising mascara and it does gives volume to my natural lashes and lifts them and gives them good length and sculpts and curls my lashes so beautifully and definitely recommend to everyone. Please try it and thank me later.

I always seem to get a reaction when using mascara but this is one which I’ve had on all day today and I’m happy to say I haven’t had any reactions. I love the wand, manageable and effective.

Amazing product which make my lashes long lifted my lashes giving them high volume

I always have to careful with mascaras. Even though it is less common with nickel now, some brands causes reactions like itching and watery eyes. Great news! No reaction! I was so happy and relieved. I had the feeling that the mascara was drizzling, however, nothing was found when I looked in the mirror. I think the best part for me was that even though I did not test the waterproof one, I did not look like a panda at the end of the day! NO SMUDGING!

Beautiful mascara, jet black great wand application and the wand is designed really well it catches all the lashes even the tiniest ones and lengthens them amazing even with just one coat a noticeable change with just one want stroke. Perfect mascara easy to go on and easy to come off Id 100% reccomend this mascara.

I've been using this No7 mascara for a few weeks now and I'm really impressed. The formula builds volume and length without feeling clumpy or heavy on the lashes. Application is smooth — one coat gives a natural look, and two coats build it up nicely for a more dramatic effect. It holds up well throughout the day without smudging or flaking, even during long hours. The brush design makes it easy to reach the inner and outer lashes evenly. Overall, a solid mascara that delivers on both everyday wear and a bolder look when needed. Would definitely recommend!