All customer reviews

Boots.com review This does not coat the natural lash in the same way other no7 mascaras do. Have to use considerably more applications and still does not give the desired effect. Its predecessor was of much better quality.

Boots.com review Very few brands stock a mascara in navy, so when I discovered No7 did one I was eager to try it. If you are fairer skinned, cooler toned then this is perfect as it’s slightly softer than black and cooler than brown. Personally brown makes me look a bit tired, navy brightens the eye. Great building and lengthening, takes one full coat and then another for tips of the lashes. Only downfall is, it doesn’t last very long, it drys out quickly, which seems to be the way for nearly all mascaras these days.

Boots.com review A great colour when tired of wearing black all the time

Boots.com review A brilliant mascara and easy to apply with no clogging.

Boots.com review I’ve been looking for a cheaper alternative to my go-to Clinique for a while… but my main criteria are that it doesn’t make my eyes swell shut (old sensitive over here!) and it can last the day without smudging. I really wasn’t expecting much from this mascara but was pleasantly surprised! I really like how the brush separates my lashes, and it’s quite big to boost the volume. One thing I have noticed is that the brush doesn’t actually hold much of the product, but if you use the very tip of the brush where the product has collected, then comb it through, it gives a really nice big lash effect! And it’s great for getting right in the corners. And it lasts all day… yep I love it (and the price) thanks so much No7.

Boots.com review The brown/black colour is not particularly strong, coverage is slow with drying time between coats necessary. Disappointed with this purchase

Boots.com review If this is a replacement for the one I have happily been using for years then you have not judged your market…I will not be using this again…Clumping with little coverage, very disappointed

Boots.com review I’ve used No 7 intense volume mascara for over twenty years, it has by far been the best mascara I have ever used. Until recently…..it has changed, endless coats needed to get sufficient coating, does not thicken lashes like it used to. The change seems to have happened similar time as the new containers. Not sure why they had to change it.

Boots.com review I bought this in 2 different colours to try replace the one I've used for years and No 7 said it wasn't available as they were changing their products. Don't try to fix what ain't broken, it's so annoying for us girls that like our old faithful's. Don't recommend this mascara, both colours I bought are constantly clumpy even though I clean the brushes regularly and definitely don't create volume.

Boots.com review I have used this mascara for years because l found that black mascara didn't do me any favours.