All customer reviews

I really like this mascara, it looks very nice on the lashes and it also survived a light cry to my English teacher and looked great afterwards! Highly recommend and comes off with warm water or makeup remover. 

This is the only mascara that I use!!! I’ve been using it for years now and won’t use anything else. Every other one I’ve tried has ended up smudging under my eyes after a few hours but this one just stays perfect all day even on hot holidays!!! Also love the fact that you remove it with warm water and cotton pad… quick and easy no need for separate eye makeup remover. Won’t use anything else ever….

Love this I hate wearing waterproof mascaras and this is an amazing alternative no smudging or flaking but comes of easy and kind to your lashes

Not all of us want clumpy, caked on mascara with weirdly curvy brushes that tend to stab you in the eye if you don’t hold it in a particular way, that then flakes off under your 👀 after a few hours wear. This mascara has none of the above. It’s easy to apply and i love the simplistic brush that doesn’t over cake the lashes. Easy to remove as well. I just wish they done a brown only instead of brown/black. Come on No.7, not all of us blue eyed girls want the harsher obvious ‘she’s wearing fake lashes’ look. Natural looking can be the future too!

Love this mascara, l quite often work in hot steamy conditions & have struggled to find a mascara that stays put, but l think No7 have nailed it with this one, very happy, will be buying more.

This is genuinely the only mascara I have used for years now. I work in the NHS and need mascara to STAY PUT for a whole day and this is the only one that does. I have to use an oil based cleanser to remove, but this is not an issue.

This mascara has completely elevated my lash game From the very first coat, my lashes look longer, fuller, and beautifully defined without clumping. The formula feels lightweight, doesn't smudge throughout the day, and keeps my lashes lifted for hours. I love how it gives that perfect balance between natural and dramatic - ideal for both everyday wear and special occasions. Definitely a new staple in my makeup routine

Lovely no mess stays on all day will definitely buy more

My fave

I bought this after reading reviews but is clump and difficult to remove