All customer reviews

I really like this mascara, it looks very nice on the lashes and it also survived a light cry to my English teacher and looked great afterwards! Highly recommend and comes off with warm water or makeup remover. 

This is the only mascara that I use!!! I’ve been using it for years now and won’t use anything else. Every other one I’ve tried has ended up smudging under my eyes after a few hours but this one just stays perfect all day even on hot holidays!!! Also love the fact that you remove it with warm water and cotton pad… quick and easy no need for separate eye makeup remover. Won’t use anything else ever….

Love this I hate wearing waterproof mascaras and this is an amazing alternative no smudging or flaking but comes of easy and kind to your lashes

Not all of us want clumpy, caked on mascara with weirdly curvy brushes that tend to stab you in the eye if you don’t hold it in a particular way, that then flakes off under your 👀 after a few hours wear. This mascara has none of the above. It’s easy to apply and i love the simplistic brush that doesn’t over cake the lashes. Easy to remove as well. I just wish they done a brown only instead of brown/black. Come on No.7, not all of us blue eyed girls want the harsher obvious ‘she’s wearing fake lashes’ look. Natural looking can be the future too!

Love this mascara, l quite often work in hot steamy conditions & have struggled to find a mascara that stays put, but l think No7 have nailed it with this one, very happy, will be buying more.

It’s a great mascara that works for me.My lashes become more full ,voluminous and long as never.Wonderful resistance,perfect for all day wear and in any weather

I had high hopes for this product, as I have searched and tried quite a few mascaras. I was looking for an, easy to apply, lengthening, non clumping mascara and I thought this one fitted the bill. Sadly not to be with this one.

My favourite mascara, gives good definition and length,no clogging or smudging

This mascara is so nice! It makes my lashes look longer but in a natural way. There are no thick clumps and it lasts. Will definitely be purchasing more.

This is genuinely the only mascara I have used for years now. I work in the NHS and need mascara to STAY PUT for a whole day and this is the only one that does. I have to use an oil based cleanser to remove, but this is not an issue.