All customer reviews

Boots.com review After first application of this mascara i new i would be buying this again...goes on smoothly no clumping of lashes and wow it makes my eyes look like i false lashes on...fantastic product excellent value for money..

Boots.com review There's nothing dramatic about this mascara. It gives a lift but it doesn't add volume or length. It gives a very natural look, the positives are it doesn't clump and it's easy to remove. I would rather pay a bit more for a better mascara, I wouldn't buy it.

Boots.com review This is a very good mascara. The mascara wand is brilliant and applies a decent amount of product onto your lashes. The volume and length that it gives your eyelashes is really good. Only downside is the it can sometimes put too much product on and you can be left with a few clumps. I am usually very fussy with mascara wands as I hate the plastic ones, but the curved wand and bristles on this one are very good. I would definitely recommend it.

Boots.com review I bought this mascara yesterday in the £10 offer. I love it! Last week I bought benefit roller lash, which is clumpy and messy (such a waste of money and I will never buy again) but this new one from No7 is amazing. I use curlers as my lashes are short and straight and this mascara held the curl all day, as well as making lashes longer and thicker. I will definitely buy it again.....its up there will Chanel unimitable and at less than half the price. This is a winner for me!

Boots.com review This is a great mascara, it really does give you excellent lift and separates the lashes, as well as providing length and volume. the effect is not at all clumpy or unnatural, your eyes appear opened up and defined. Recommended!

Boots.com review Love this mascara, suits daytime or just whack a bit more on for a darker look! Made my eyelashes so long and defined, didn't even feel the need for eyeliner or anything else

Boots.com review Been using for a week now and this is fantastic! Brush conpletly coats lashes first use and instantly makes my eyes look wider. Lovely long lashes and this is not clumpy either. Wont be using any other brand of mascara from now on. Another great product from No.7 once again!

Boots.com review I was sceptical in the beginning of this product as I didn't believe that it would actually live up to the claim of lifting lashes by 70%, but I was very surprised. This mascara honestly does lift your natural lashes and adds length to them leaving you with a wide awake look. One coat of the mascara leaves you with a more natural look, however, it's easy to build up and you can achieve a more dramatic look without your lashes going clumpy. I love the design of the brush as it's relatively thin- meaning that you can have more control over the application of the mascara. Plus the thin tip makes it easy to reach those shorter lashes on the inner corners without making a mess. The packaging is also very sleek meaning that it's easy to put in your bag without taking up much room. In conclusion, I would definitely buy this product again as I can't seem to find any faults with it. I would also strongly recommend this to anyone who wants to achieve a long lash look.

Boots.com review I have been looking for a mascara that doesn't weight down my lashes and had given up hope before finding this Mascara! After I curl my lashes and apply mascara they are still curled, giving the wide awake look which is advertised. The brush does come out with lots of excess product on but once this is cleaned off it applies very easily and really well using the curved brush. One layer of mascara is perfect for a natural look or it can be layered up for a more dramatic look. Overall I'm very impressed and would get it again in future.

Boots.com review Bought this today and liked it so much I had to review it. Brush was large and lashes didn't go clumpy was better than more expensive mascaras I've used. Also got it buy 1 get one half price! Well done no7 for producing products that are reasonably priced but in line with more expensive brands! Makes me so much more interested in switching to more of our products