Boots.com review Like a previous reviewer I have used Dramatic Lift for several years & really liked it. It doesn’t smudge &, as I have fine eyelashes, this went on really well & made quite a difference. However, the last few tubes have been difficult to apply. I need to wipe the excess product off the wand each time, eyelashes tend to clump together & there are often little lumps of mascara left on lashes. It certainly seems as though the formula has changed. I continue to use it as it still doesn’t smudge & the thought of trying to find an alternative doesn’t appeal!

Boots.com review I used to use this product regularly but the last 3 or so I have bought are really ‘globby’ to apply, leaving big lumps on eyelashes. As I have ended up throwing them away before I normally would it makes the product expensive. I will not be buying again. Has Boots changed the way it makes it? I used to really like this product:(

Boots.com review Bought this on a 342 after I had a sample of another no7 mascara I really liked - this one is way better, doesn’t crumble, doesn’t clump, I’ve been using it for weeks and it hasn’t dried out, separates really well and adds a bit of volume but is definitely buildable, lasts so well and really does lift! Only mascara I don’t need to curl my lashes with. Love it!

Boots.com review This is the worst mascara I have ever had. It does not apply onto the eye lashes easily so it looks like I have none on except for the occasional clump. Useless and disappointing.

Boots.com review For the money this product is shocking,you only have to accidentally touch yr lashes and it crumbles off leaving black bits on your face,can be clumpy when it does go on but no staying power,normally love No7 stuff so very disappointed.

Boots.com review Really impressed with this. Read some bad reviews on here after I bought it which put me off but I gave it a go and its brilliant. You only need one or two coats as it can sometimes become clumpy but I find one or two sweeps is all you need to make them look long, wide and open! Definitely lifts the eyes and lengthens the lashes. Much better than a more expensive one I paid £23 for!

Boots.com review I never leave reviews, bur had to on the mascara after ordering and seeing in disbelief there are negative comments! I received this mascara as part of a gift set and didnt bother with it until my usual choice (which by the way i have worshipped for over 10 years) ran out and i was stuck. The brush shape isnt my usual choice, and yes a lot of product is on the wand ar first, but a little patience and .... ooh la la , lashes to die for! No smudging, no clumping no grey residue under eye even after all day wear. Can be applied lightly for the day or layered for a really dramatic night time look Ive just ordered 4 as im terrified it might get discontinued lol please buy it!!!

Boots.com review There's nothing much to say. It doesn't do anything. You cannot even tell you put it on. Waste of money.

Boots.com review Bought this to replace my L'Oreal mascara which was running out. Can't believe the extremely poor coverage - you need to apply several coats before it looks like anything at all and even then gives nowhere near as much coverage as one coat from the dregs of my old L'Oreal mascara bottle. I'm used to just a quick swipe doing the job as I rush to get myself and children out in the morning. I simply don't have the time it'd take to get this one to look as if I'm even wearing mascara.

Boots.com review It gently separates the lashes, coating them with lengthening mascara that looks amazing and high quality. It dries very quickly as you apply it so you have to be fast! That also makes the tube dry up & thicken the product as it comes out (which a lot of mascaras do). But overall I'm very pleased with it's effects. It was part of a Boots set I bought, so I'm not sure I'd pay full price - will wait and see.