Boots.com review The packaging is sleek but extremely basic. The smell is what I would expect from a mascara. The brush is really good I love the shape and I like that it’s the traditional spoolie. It’s noticeably Nourishing on the eyelashes however it stays wet for quite awhile so you have to be careful not to blink otherwise it transfers. It lasted well during the day and I had no transfer once it had dried.It gave me no real lift or volume just made my lashes darker. This is suitable as an every day mascara but the price point would need to be lower as there are better mascaras out there.

Boots.com review I was really looking forward to trying this mascara and went on one of my rare outings specifically to buy it. It made my eyelashes look spindly - some stuck together, and brushing didn’t help separate. I could work around this somewhat but what was really surprising was how difficult it was to remove...mascara removers didn’t work nor did water...I was afraid of losing precious eyelashes because it required quite a bit of gentle effort to remove...for this reason, I’m not sure I will bother to use the new tube

Boots.com review Received this as part of the panel. Absolutely love the product, lovely texture and smooth application. Complimented by the other half, who actually noticed I’d done something different! Will buy again.

Boots.com review Not sure about making my eyes look youthful, but this does make my eyes look cute. I didn't put the 3 coats as recommended as it looks too heavy on my eyelashes, so I used 2 coats which was more than enough. The coverage was good and didn't have any clumps. I also found it really easy to remove too.

Boots.com review Really impressed by this mascara, it's left my lashes nice and soft and it's easy to remove. It is quite wet, as others have mentioned, but I didn't find this a problem. Made my lashes look nice and long and dark. Nice tube too!

Boots.com review Thought I would give this a go after all the good things said about it. Really disappointed. Lumpy when applied and stays wet for a long time and makes eyelashes look stuck together even when applying thin coats.

Boots.com review Had high hopes when I put this on, it seperated my lashes lovely and made them look really nice, but as soon as I had finished my makeup it had already started smearing and going all over my makeup. VERY un-waterproof and gave me panda eyes.

Boots.com review I usually use a No7 or Benefit mascara and was excited to try this new Serum Mascara. It is a bit more wet than a normal mascara but to me that was to be expected as it is a serum. The bristle brush is soft and it is easy to apply, no clumps or smudging and lasts all day. I am unsure at the moment if my lashes are any stronger but I have been using most days for a few weeks and I have definitely noticed on days I don't wear any the mascara has improved the natural appearance as they are fuller. I would definitely make this a staple in my make up bag.

Boots.com review Loved the design and it did feel like my eyes felt fresher. My only negative is it take a little while to dry.

Boots.com review This mascara goes on very smoothly and doesn’t leave any lumps. It needs a couple of coats to build up any volume. Fairly easy to remove (I use an oil based eye makeup remover).