All customer reviews

In a local store some weeks ago I was told that this product - Instant Illusions Airbrush Away Primer had replaced the original No 7 Airbrush Away Primer. I bought it but found this new consistency is so much greasier than original product. Went into a London branch yesterday and was surprised to hear that the original primer has not been discontinued and is still in the No 7 range. Very poor staff training for my earlier purchase and total waste of money for me. Try both primers before you buy as they work very differently on the skin.

Excellent product lines just disappear my mum 84yrs old wears it as a moisturiser she can’t believe it when her lines disappear on application can’t be without this product just amazing I’m not 20yrs old I’m nearly 60 it works buy it

It’s super soft and applys great on face, also does wonders applying foundation and making it last longer. Also hides lines and wrinkles!

Absolutely appallingly bad product. It goes into the pores and enhances lines, I look ten years older with it on. It annoys me when a good product, like the Radiance Booster is discontinued, and they keep rubbish like this in the shops. Huge disappointment, as the serums are great.

I thought I'd try this as I've been using the no7 foundation for just over a year and love it. This primer for me feels lovely and lightweight on however I have acne prone skin and this just seems to feed it. I would recommend as everyone's skin is different. although it's not the one for me this may be perfect for others. You'll never know unless you try for yourself.

My foundation always flakes off within seconds of applying it. Used this primer...no more flaking! Gives an amazing finish to my foundation, it’s smooth and looks so flawless Bought it while it was on offer at £10. I’d pay three times that for it. For the first time in years my foundation stays on my face when I apply it

I bought this as it was on offer instead of my usual Clarins one and am impressed. Gives makeup staying power, easy to apply and does exactly what it says on the tube- gives a back-lit glow and freshness. It's a tiny tube and I use a more when I am looking tired so won't last long but will buy again when on 3 for 2 offer.

I had this as a gift and absolutely love it!! It make my skin look fresher and has a immediate effect of reducing fine lines and making my skin look younger,it also feels smoother and softer to touch. I would definitely recommend this product to anyone and although it’s a bit pricer than others it is worth the investment.

I have been using this one for years. I see lately No7 have introduced new primers. This one really gives a lovely base to apply foundation which lasts all day. It also makes fine lines disappear and skin more vibrant. It's a bit pricey though and I only buy it on offer.

Absolutely appallingly bad product. It goes into the pores and enhances lines, I look ten years older with it on. It annoys me when a good product, like the Radiance Booster is discontinued, and they keep rubbish like this in the shops. Huge disappointment, as the serums are great.