All customer reviews

I always buy No 7 mascara and have previously loved every one but what a disaster this one is! Spent nearly £13 on a mascara which is like applying superglue! - it immediately dries and sticks lashes together rather than having my normal seperate lash effect. Once in place it will not budge and you cannot seperate the lashes without washing off. Thought I may have got a bad batch but have just read the reviews and some had the same opinion! If only I had checked the reviews first! What a waste of money, I will never buy this again, nor would I recommend it. Avoid at all cost!!!!!

This did nothing for me. Once applied you could hardly see my lashes.

I have sensitive eyes and have used my previous mascara for many years. They improved it and now it effects my eyes. So I tried No 7 stay perfect mascara, Great product it does not smudge, Giving me long lashes and no clumps. and easy to remove, Good value for money.

Whilst this mascara goes on well and cover the lashes in one go it's not the coverage I usually like. Taking the mascara off is so simple with warm water, hold the cotton pad over eyes then wipe away. The mascara comes off in the small 'tube' like shapes that it coats the eyelashes in without any rubbing or sore eyes. The mascara itself gives a good natural coating and the colour is a good deep black. However that said I did find it difficult to layer up as I prefer a more 'wow' look with my mascara. So for natural girls out there this is a really great mascara for me... its more so so.

I tried the black mascara and it was OK. I have fine eyelashes and it didn't do me any favours. It did honour it's claim to stay on all day and when it came to removal, just some warm water did the trick. It was alarming at first when tiny strips of mascara came off - I thought I had lost all my lashes. So don't panic like I did - the mascara comes off in tiny tubes which is novel. If you have thick long lashes then his product would be great.

Bought this with a no 7 voucher, would normally spend a little less on mascara, but this seemed to tick all the boxes. I have very long, fair lashes so bought the black/brown. Lashes looked "glued together" and clumpy. May suit those with shorter eyelashes, but not for me. Going in the bin!

This mascara definitely does what it says on the tin! It stays on, doesnt go crispy or flake and is easy to remove. I washed my hair with this mascara on and it was still on when i finished. Only problem is that it doesnt build volume

Very efficient brush adds high volume to my lashes. My lashes look instant long and curl. And it is so easy to remove. I used to use eye mascara remover to make it clean. but now I just need some warm water to save money. I recommend this product!

This is the first mascara I have ever had that is genuinely long lasting, because it does not smudge or come off easily. It is different from any other mascara I have tried before. The product dries in tubes on the eyelash, and only comes off with warm water. If I forget to remove it before going to bed, it looks exactly the same the next morning!! The only disadvantage is that if you are removing all make up from the face with a make-up remover, you need to separately wash this off with water, as make-up remover doesn't shift it. I will definitely buy this again.

Over the years I have been sick of having smudgy mascara leaving me with panda eyes after just a few hours of wear. I can't begin to type out all of the different brands I've tried, or calculate the money I've wasted on inferior products. Pros: I am totally amazed by this mascara. It's staying power is fantastic and it truly does stay put all day long (7am - 9pm). There is not a smudge, smear or flake at any point throughout the day. Super impressed. Cons: the wand is terrible. I would suggest you invest in some disposable wands with thick bristles so that you can almost paint from the original wand to the disposable one. You'll achieve a far more natural results that way (unless you like spider lashes, in which case use the wand it comes with).