All customer reviews

This is the best mascara I have ever tried, my eyes are really sensitive to oils in other mascaras and this one is great no sore eyes at all. As long as you follow the application and removal instructions properly it is so easy to apply and remove. Will definitely buy this again.

I have been using this product for many years. It has proved to be the only mascara that really does do what it 'says on the tin'. For some-one with sensitive eyes it is perfect.

I LOVE No7 products but I'm really disappointed with this mascara, I have not doubt it is waterproof, sweat proof etc because it feels like coating your lashes in plastic, tried to put on second coat which is impossible as it sets hard, removing the product as instructed was ok, but lost quite a few lashes on day one. Wish I had stuck to my orginal No7 volume waterproof mascara, was hoping for more as this was more expensive.

Unpleasant to apply and had a spiky feel. Was aware it was on , felt uncomfortable . Was like wearing glue. Once applied sets hard. I use a lot of your products and so felt safe buying this. Bought 2 unfortunately as was on offer. Not pleasant to take off either. Thumbs down for this product.

Having always used MaxFactor masterpiece, I decided to try this one as it was on a 3 for 2 offer and got it with a couple of other No.7 products that I buy. I find that the No.7 lasts better than MaxFactor and doesn't leave the black residue at the end of the day that I got on my lower lashes with MaxFactor. It also coats your lashes better and quicker than the MaxFactor and actually its pretty much life proof as it says on the description, after using the MaxFactor for many years I was very quickly impressed by the No.7 one and I won't be going back.

I wear contact lenses so this is perfect for me. I also have sensitive skin so when it came to removing the mascara it was excellent. I didn't have to rub my eyes to get it off, all I had to do was get a cotton wool pad with warm water on it and gently hold it on my eyes. Wow if like magic it came off so easy. Yes I would definitely recommend buying it!

Extremely disappointing mascara. I have used a different No 7 mascara for years and assumed that this would do what it said. I found the application to be poor. It didn't enhance my eye lashes in any way and it certainly didn't stay put. A complete waste of money in my opinion.

My eyes water quite a lot and this mascara doesn't run at all! It's really easy to apply, doesn't clump lashes together, lasts all day, and doesn't smudge. Unlike other waterproof mascaras, it's also really easy to remove. No need to rub at your eyes, it just wipes straight off! Brilliant!

I use a different mascara for length then apply this over the top. Washes away in blobs with warm water. Great product if used correctly,

This is the only mascara I have used that doesn't smudge. It only comes off when you rinse your face in warm water. Highly recommended.