All customer reviews

Does exactly what it says ! I bought this to replace my expensive one which smudged and gave me pander eyes .its great in humid conditions . I have dark long eyelashes so i dont need to apply too much . I think people who say they have spider lashes are over applying it . Less is more ! Great product . It washes of easily with water or miceller water no probs

I have terrible dry eyes that are prone to flooding, I've struggled for years to find a mascara that doesn't make me look like an idiot. This fits the bill, the mascara doesn't budge until I remove it. The recent intense heat along with work having no aircon tested it to the max, came home with no panda eyes! Bonus is it applies easily and doesn't clump. It won't give you high impact lashes but that's not what I want from a daytime workwear mascara.

For 20 years I’ve struggled to find a mascara that doesn’t give me panda eyes at the end of each day. This mascara is my saviour. It isn’t conventional in the way you take it off which is why I think some of the reviews are bad. It goes on like fibres and comes off like fibres. The best way to get it off is with water and a face wash. Do not try rubbing it off, you’ll make your eyes sore. Comes off dead easy with water and a face wash. I would never use anything else now and if I could I would give this product a 10*. It doesn’t give the most dramatic results but I think the lack of panda eyes far outweighs that.

Amazing staying power! I'm a bridal makeup artist and have been using this mascara on all my brides... It really is completely waterproof ... It won't even come off with eyemakeup remover.. Only hot water - so perfect for emotional events like weddings where there will be tears!

I have used No7 mascara’s for years and love them but this one....nonononono. It comes off in lumps like my eyelashes are going to come away with it. I don’t know what you have done to this one but it’s horrible. This has made me not like your brand of mascara’s to even go back and try my old one again just incase you have changed them all to be like this. Disappointed

This is just what I've been looking for! Stays on my eyelashes through the whole day, sweat, tears and oily skin and yet comes off so easy in the evening! No special removers, just my normal, everyday face wash. It doesn't give a lots of volume, but it gives colour and length, so for a person who's eyelashes are very light to the point of non existence, this is an ideal mascara because it makes them look natural. No clumps and no black stains on the top eyelid. Just perfect!

I have always had problems finding a mascara that doesn’t smudge and leave me looking like a panda. The assistant in Boots suggested I tried this about 3 years ago and I have been using it ever since. It doesn’t smudge which is fantastic, the only thing I have found is that it doesn’t last me from early morning til late in the evening, it does start to flake after about 12 hours. This doesn’t worry me, if I want it on longer I just take it off and reapply it.... problem solved. Basically I am really pleased I found this mascara and would definitely recommend it!

Was talked into getting this mascara in Boots Leeds but was truly disappointed that I’d wasted my money as the mascara flacked and crumbled off ..... I tried it several times as sometimes mascaras improve but this sadly didn’t

I was persuaded to try this mascara by the sales lady although I felt unsure about removing it with water. Took it on holiday to save having to take eye make up remover liquid/cream on the plane. * I do not like it at all! When removed with water it comes off in bits and to make matters worse, I had nothing to remove eyeliner with except soap. Shouldn't the sales lady have pointed this out at the point of sale. ( This product is suitable only for people who do not wear any other eye makeup.) *(I Suffer allergic reactions to eye makeup remover pads) An expensive mistake!

Best Mascara I've ever used! long lasting, can literally sleep in it and still looks good in the morning! Washes of with water with no staines. Love it