All customer reviews

Great product goes on smoothly and grest coverage.

I wear other mascara for a more dramatic night out effect but this is by far the best all day mascara I've ever worn. It comes off easily using a flannel or cleanser as little tubes - no panda eyes!

Have been using No 7 mascara for years I’m disappointed with the range they have now . I used to use the mascara for sensitive eyes , but since they’ve stopped doing that I find it hard to get a decent mascara. Bought this one and it’s horrible to use , can’t get the stuff off your eyes and it pulls your eye lashes out . I had really good natural eye lashes before using this product and now they are ruined . Will never buy again

I won’t use any other mascara. It doesn’t smudge at all and stays on the lashes. Yes, it’s different to other mascaras when taking it off but it’s so easy. I use a muslin cloth rinsed in warm water and it just wipes away. I’ve recommended it to friends and they love it too, especially for holidays.

Fantastic mascara if you're prone to it normally smudging throughout the day. Removes easily, as stated, with warm water.

This makes eyelashes feel brittle and heavy and looks very clumpy. Hard to remove and eyelashes now seem to be significantly shorter and finer than they were before. Do not buy!

This is the best mascara I have ever used. I love it.

Couldn't be happier with this mascara! Finally found one that does not end up half way down my cheeks by lunchtime. I get hot easily and have always had problems with mascara, but this one goes on so well without clumping, and my other half thought I had false lashes on, so overall it is perfect!

I started using this mascara on holiday as it doesn't run or smudge. Having used it a few times I started to wear is at home as my daily mascara. It is so good and really stays put all day. It never smudges or leaves panda eyes and is still easy to remove with warm water.

I hate buying extra products so the fact you could remove this with water and meanwhile not get panda eyes is brilliant. I am on my third one now and I love it, no more rubbing eyes with makeup remover, I just use a warm flannel hold it to my eyes and soak for a bit and then the mascara comes off in long flakes, almost like many tubes. Love the thin wand as I have really short fine lashes and this mascara wand makes it easy to cover them and thickens as well. I do find if I apply first thing in the morning and then go to circuit training in the evening it does flake off with the sweat pouring off me and using the towel so I just tend to remove before I go! Love it!