All customer reviews

This mascara doesn't smudge despite the fact that I have very dry skin and need to use a lot of moisturiser.

I love this mascara! I have been buying it for a few years now as for me there isn’t anything better. It doesn’t smudge or run down your face, no panda eyes with this one! It removes like a dream just use a wipe or damp cotton wool, the mascara comes off in little tubes making zero mess, perfect!

Love this Mascara as it doesn’t drop under my eyes and it washes off with soap and water like fake eyelashes at end of day.

This is the best mascara I've ever used. Won't budge or smudge (seriously, I am someone who could smudge a tattoo), even under high-stress situations (I'm a singer & regularly wear this for performances) and comes away clean as a whistle. I've tried every kind of mascara from the cheapest to the most expensive, and this one is my absolute favorite! Nice thick but unclumpy black, stays put all day, and washes away without a problem. If only I could say the same for my liquid eyeliner... Highly recommended.

I love this mascara.... it stays put, no dark oily smudges left on my eye lids like other mascaras and because of the fine small brush, i can apply the mascara easily onto my short eye lashes without them clumping together. Easy to wipe off with just warm water. Just don't rub your eyes when doing a very hot sweaty workout as then it would come off then too! Worth the money.

I've been searching for a new mascara for a long time since my last favourite was discontinued (Covergirl lash blast length). This is now my new favourite and even better than the Covergirl! It stays on all day and is super easy coming off with the warm cloth. It's great if you are looking for a mascara that doesn't clump and highlights your natural lashes. It's really great for when you want an every day minimal makeup look.

Lovely mascara but leaves bits behind when you remove make up. Doesn't clump and looks very natural

Happy with it even brought another , but find taking it off have black flakes over my face. Do other people have this problem ?

Worst mascara I’ve ever used - like applying concrete. Hard to get off, spidery and crumbly. Threw away after 2 uses. Love No.7 and have used other mascaras for years - never this one.

Sure, it doesn't run, and stays in place all day - but I sooooo much preferred their "Sensitive" mascara. It was a lot easier to remove for a start, and never went gloopy in cold weather.