All customer reviews

Sticky, clumpy, awful mascara - just sticks lashes together with no separation! Lashes looked like fences at the Grand National! Felt like they had been coated in concrete. Stay perfect...I don't think so....it doesn't go on perfectly so no chance of staying that way! Back to Max Factor for me!

Good brush, but it took several coats of mascara to have any impact. The first time I was removing the mascara with water I thought my eyelashes were falling out and several pieces of mascara went into my eyes. I have thrown it out, definitely not for me.

I have been using this mascara for a few years and it's great it does exactly what it says stays on through any condition u throw at it I have even fallen asleep at friends and woken next morning with perfect lashes..... it goes on easy u can give just a couple of coats for day look or build it for a more dramatic look for evening. My lashes stay perfect all day. With regard to removal so so easy!! It will come off using warm water and coton pad if u wish or just warm water in the shower no problems. Have recommended it to family and friends and pleased to say converted them.

Where have you been all my life. This is amazing. No panda eyes, no flaking, makes my lashes look long. Worn this all day at work, on a night out and it has lasted great. I have very oily skin and always end up with panda's, not with this. I love it, worth every penny.

It's taken me to get to 64yrs old to find the perfect mascara , a natural look no blobs etc. no special product to buy to remove it lasts all day survives two long dog walks in very windy conditions which normally would leave me with hardly any mascara left and smudges under my eyes. Thank you boots

This mascara is like marmite, you will either love it or hate it. The first few times I tried it I was very disappointed like everyone else by the time I put on the second coat it had dried and I ended up with 6 lashes not a good look. Then I discovered how to use it correctly. Keep building it up on the first eye until you've got the length and volume you want, this may mean going over it 10 times if that's what you need. When your happy go to the other eye and repeat until your happy there. But don't go back to the first eye because it sets. I took this mascara on my resent holiday and had it on in the pool, beach and it didn't budge until I had a warm shower at night and it came straight off in those little tubes. I have to say the first time the tubes came off I did double check to make sure none of my lashes were in them. Unlike other mascaras you don't come out of the shower with that panda eye look that happens with so many waterproof mascaras.

I've used "Tube" mascara for years but this No7 Stay perfect extends lashes and really does does stop on until you want it to come off which is so easy. Cheaper than other brand too!

Been using this for several months and it's definetly one of my favourites. Volumises and lengthens wonderfully and is very easy to apply and take off (which I don't normally asosiate with a waterproof mascara).

Brilliant mascara as far as lasting all day is concerned (Im up at 4am, after showering make up is applied approx 4.30am and I dont get ready for bed till 9/10pm and it stays perfectly in place!) Removal is SO easy I dont understand what some reviewers are doing wrong! To avoid wasting cotton pads I use warm water on a flannel and hold to my eyes for say 30 seconds and wipe away - and its gone - all gone! Slides of my lashes! Application is also fairly easy. The brush is not too large which is nice, and despite not being a fan of non bristle brushes I have surprised myself at how nicely I can apply the mascara. The mascara dries VERY quickly - there are cons and pros! The pro being that I can dry my fringe after application without my fringe knocking wet lashes onto my skin and causing black marks everywhere, and my lashes stay in position and dont get beaten back down to a boring straight finish. The con of course being that, as some reviewers have said, you cant really use layers to build up, and it really does need layers for an "impact" look. This is the nearest I have ever come to wanting to buy the same mascara again, it lasts so well and comes away so easily for a waterproof mascara, but the lack of impact after application is making me want to try another No7 mascara instead its a tough decision :-/

OK - Ive worn this daily for 3 weeks so I feel confident giving my opinion about this. It looks like a premium mascara packaging wise - lovely sleek gold coloured cover. The brush is very narrow but doesn't get overloaded with product. I find two coats gives a good result - it makes my lashes look slightly longer, a bit denser. This is definitely a daily mascara - I would use one with more volume and drama for an evening look. I can get two days wear out of this - any longer and it does start to shed off the lashes which is unsightly. You get the small black tubes landing on your cheeks (not great when walking around town) Removal is easy - hot flannel and its gone. Very quick - no under eye smudging. I really like this - for daily wear- hence 4 stars.