Have used this before and occasionally try something different, but always end up going back to this mascara. A great waterproof mascara that doesn't flake or smudge, also good to have browny/black which you can't always find as I am fair haired. Would definitely recommend.

I bought this recently and have always liked the other No7 mascaras, I just couldn’t remember the name of the last one I had - this one wasn’t it and won’t be again. The wand is so far spread apart between the bristles it doesn’t seem to catch any lashes to coat, there is no volume whatsoever - very disappointed this time, and a waste of money.

I bought this mascara using a gift card I got for Xmas and I’m so happy that I did! I use about 1 to 2 coats of the stuff and it gives off a natural look. However, the reason Ives only given it 4 stars is if you want the “Intense Volume” effects then you’ll have to use about 3 to 4. On the bright side, the only way this will smudge, is if you’re taking it off. 100% would buy again as it is great for a natural look (especially in the brown version).

I have tried many different brands - including ones several times the price (Chanel, YSL, Clinique, etc) and always come back to good old No 7 for my waterproof mascara. It never, ever runs or flakes, and stays good as new all day. People often ask if my eyelashes are fake, because it is so effective. Despite its staying power, it is easy to remove. Only small gripe is it does tend to dry out fairly quickly and becomes a bit clumpy and harder to apply smoothly after a few weeks, but given the price, I tend to just ditch them when they do that and start a new one. Highly recommend.

Not waterproof. Not even splash proof. Didn't even stand up to rain so would be utterly useless for exercise, swimming, heat etc. On the positive note however I was able to exchange for a different product with absolutely no problem, so great customer service.

I bought this today as I’ve started swimming and really love my mascara and feel a bit lost not being able to wear it in the pool. This is great, goes on lovely, nice brush and doesn’t clump on the lashes. The best bit is that after a 75 minute swim, it was still perfect, no flaking, no smudging, nothing. It looked like I had just applied it. This will no be a permanent buy. Very happy!

This is the worst mascara I have ever bought. It doesn’t give you thickness or length. It seems to disappear through the day. The only good point is the fact it’s waterproof. I’ve had other No 7 mascaras and they have been lovely. I won’t be buying this one again.

It's really dry. Also, it doesn't seem very waterproof, as it flakes off when it gets wet and ends up all around my eyes.

I had great hopes for this mascara after I had read the reviews, however, although it goes on really well, by midday it had smudged underneath my eyes even though I hadn’t been outside and my eyes hadn’t been watering.

I bought this recently as I got a new job which was outside in the cold, and the wind would make my eyes water. By the end of the shift my old mascara would be down my face and I’d be very embarrassed! I bought this looking for a waterproof mascara and wasn’t disappointed. It truly is waterproof, I’ve tested it on my cold shifts and also had a good cry with it on. The only downside to it is if you don’t layer it up enough you don’t get that volume, but I just tend to layer it up. And although it is completely waterproof, sometimes you do loose some volume, but not enough to put me off. It looks exactly like my last mascara but survives water! Love No7!