All customer reviews

I usually use a clinique mascara but times are hard so I thought i'd go for a cheaper one this time... I was pleasantly surprised... goes on well isn't clumpy and stayed on most of the day. In fact it wasn't till I started chopping onions ready for dinner that it smudged!

I recently bought this no 7 mascara and have found it is the best one i have tried. It makes your lashes look very long and you get no clumps. My daughter has also tried it and loves this product therefore i have bought another one because i think it is so good.

I occassionally buy the latest mascaras that offer all sorts of promises and never live up to their claims. I always end up going back to this one as it never fails. A decent amount of curl, length and volume. I wear one coat for the day but doesn't clump if you add another coat, even if it's later in the day. It always stays put in down pours, crying at a good film or any other day to day wear. After I use any other, I always wonder why. this one does exactly what I need.

I've used this for 20 years+ It's the ONLY mascara that I can guarantee will stay where I want it, all day long. No smudging no matter how many times I screw my eyes up!

I completely disagree with the previous review of this product. I have been using this mascara for over 10 years!!!!!!!!! I love it and would never change unless Boots stopped producing it! It doesn't clump and it makes lashes look feminine and long. Plus, if your eyes get wet for whatever reason, it doesn't dribble down your face in the rather unattractive way that normal, non-waterproof mascara does!

This product is great, it does exactly what is says. I holidayed in St Lucia and was in and our of the pool and sea and it stayed put so I was free from Panda eyes the whole holiday.

This is a really good product; it gives naturally lush-looking lashes without clumping, and lasts the whole day. It's also easy to remove at night with gentle make-up remover. Thoroughly recommended.

I bought this recently as I got a new job which was outside in the cold, and the wind would make my eyes water. By the end of the shift my old mascara would be down my face and I’d be very embarrassed! I bought this looking for a waterproof mascara and wasn’t disappointed. It truly is waterproof, I’ve tested it on my cold shifts and also had a good cry with it on. The only downside to it is if you don’t layer it up enough you don’t get that volume, but I just tend to layer it up. And although it is completely waterproof, sometimes you do loose some volume, but not enough to put me off. It looks exactly like my last mascara but survives water! Love No7!

Easy to use and fantastic lashes once applied.Lot’s of compliments from friends , thought l had lash extensions.

Gets a bit claggy but an ok waterproof mascara. Been using it for years.