All customer reviews

Does exactly what it says on the (beautiful) packaging. It's waterproof and it's a mascara....nothing more nothing less.

Was super excited to try this for holiday beach swim time, however the promised waterproof benefit didn't seem to apply for me. Application is also rather clumpy and rather disappointing for a No7 product which normally is a brand that hasn't failed me.

You cannot get a drop of water on your eye let alone go swimming with this on, it's a total waste of money. I'm sending it back!!!!

I bought this last week to wear to a funeral, and it didn't let me down. A smith and silky mascara that was easily to apply. Coated my lashes well and without clumps. And...it didn't run at all, with many tears being shed. Well done No7.

One of the best one's I've used. Lasted well on lashes and kept on whilst swimming. Easy to apply and didn't give you panda eyes.

This is the first waterproof mascara when my lashes have not clumped together even when wet and does not leave any black marks around my face.

Quite clumpy & very thick. It makes all your lashes stick together. Not one for a natural looks.

I have bought lots of different premium mascara in the past, as well as high street brands and hardly ever buy the same one twice. Until now.... This is a fantastic mascara, it really opens my eyes and covers well, thick and long lashes is what this gives me. I love it

I bought this to use on holiday whilst swimming etc as I have very blonde lashes. During the day it had already smudged onto my brow area and undereye and was flaking under the eyes. I would not recommend this is as a waterproof/smudgeproof mascara as it is not fit for purpose. I did like the full look it gave when first applied, such a shame it doesn't last!

I tried this and it's great usually use a different brand but will buy again