All customer reviews

Bought this for my holidays, tried it at home and took it back the the next day . It made my lashes clumpy , with ‘bits’ flaking off . I only used one coat , and although it definitely lengthened and added volume , it wasn’t a look I liked .

I normally use they're real or rimmel mascara. This is first time using no.7 mascara. Yes it is waterproof, it does feel light and my eyelashes are not sticky or crusty like but didn't give the length expected. Even the cheapest mascara I use from Avon gives more length, it made my eyelashes curl more and therefore less length. I was told by salesperson this would give me length. On other aspect packaging is very nice and colourful, it not dramatic unless you put a few coats of it I.e. it's not darkest black. It's a waste of money for me

I bought this a few weeks ago and am really pleased with it. I’ve recommended it to friends and am pleased to give it a good review. I’d had a run of mascaras that gave me dark eye shadows by the end of the day which is such a bad look so I’m delighted to report that this one stays put on your eyelashes with no shedding or smudging. One coat is quite subtle but you can layer for more impact and without clumping.

I bought this mascara a month ago and I am so glad I did, it does make your lashes look like fake lashes, I would buy this mascara again

Tried many different mascaras but just love this one for great volume - the more layers you apply the more dramatic effect. Doesn't get lumpy or flaky. Easy to remove. Creates an even better effect when used together with the Extreme Length Mascara.

I bought this last week to wear to a funeral, and it didn't let me down. A smith and silky mascara that was easily to apply. Coated my lashes well and without clumps. And...it didn't run at all, with many tears being shed. Well done No7.

This is the first waterproof mascara when my lashes have not clumped together even when wet and does not leave any black marks around my face.

I had the small version of this mascara in one of those gift with purchases No7 do and it's now my favourite, pigmented and clump free! So now I've bought the big version, recommended!

Really great for sensitive eyes. Lasts all day looks fab

This is a great product. The brush is quite large which allows for full coverage and easy application but not too large to be awkward when applying. The consistency is good, feels light when applied not thick and clumpy like some waterproof formulas. Great lash separation and added length. For me it works as well as a non waterproof. It's held up well for a full days wear however for me it started to smudge during a very hot day so not 5* but very good value for money. Lasted well on a normal day (non waterproof don't last long for me) not convinced it would hold up too well at the gym or pool, but for me it's worked well for everyday wear.