I bought this lipstick in the new 'Romantic' shade with the No7 voucher in a spare of the moment decision. I was after a lipstick that didn't have shimmer and was natural looking to even out the colour of my lips and this stuff is amazing! The pigment is strong and you do not need to apply multiple layers (as I did and I ended up with a white-ish line across my lips!), one is plenty for giving even colour. The almost matte finish in this shade is gorgeous and doesn't dry out lips, I highly recommend it!

I bought this yesterday and and thought I would try it on and the next day it was still on I was so amazed and the colour was really nice too. I recently just started buying No7 products and I have become obsessed with trying to collect the whole collection. I just love the price of everything and how affordable it is. I was looking for a red lipstick and bought dare devil.

Love number 7 lipstick. Stays on for such a long time and a great range of colours. I do have to go in store to check there chart, as the colours appear different online and even on the counter display. The colour chart the staff have to hand is much better. If this could be updated to reflect the colour chart you can see online and in the shop on display, would be amazing. Love it all the same :)

I bought this because I'd heard it was the replacement for 'Grace' which is sadly discontinued. I'm very disappointed, it's a lot lighter than Grace and the formula is greasy. It doesn't sit nicely on the lips at all, it starts to settle into the lines after a few minutes. Also, it contains glitter so it looks really frosty which isn't flattering at all, it appears to age my lips. Which is purchased a MAC lipstick instead.

I got colour matched today for foundation and the chart recommended this shade for a red lipstick. I love it. It's such a pretty colour and easy to apply neatly. It stays on for ages and looks amazing with my skin tone. Very happy customer!

This is a lovely moisturising lipstick which protects my lips from dryness, feels good and Plum beautiful is a great colour

I have found a new favourite lipstick! This lipstick glides on and feels silky smooth, it does need reapplying after eating but other than that it works really well. It doesnt look patchy either like some brands can be straight after applying. I have this in Spiced Latte and find it beautiful and also subtle, i shall be looking to purchase more in the future.

It's a good lipstick but it doesn't have much staying power. And smudges quite easily.

Not dry, long lasting, and great for all ages. Also it suites all skin tones but especially: For black women i suggest raspberry truffle as my friend uses a lot. Romantic berry is a natural pink colour I use this. Mulberry is good for pale skin. Romantic number 24 Is great for olive skin (my mum wears this everyday). Siren is very long lasting and is a beautiful colour, but i suggest to wear it with a lip pencil. hoped this helped :)

Very disappointed in both the lipstick and the match made service. Thought it sounded too good to be true and it was. I wish I'd saved my hard earned Boots points!. I was colour-matched to the "beige" foundation and Spring Pink should have been perfect. Whilst the colour looked pretty on my hand in the shop under electric light, once applied to my lips it looked far too dark and like a solid, matt block of colour. It also gave a bluey undertone to my lips which made me look ill. I don't have particularly dry lips but I chose "moisture drench" as I am not a fan of wearing lip gloss. But I found this lipstick VERY dry (although it had good staying power). The only way I will ever wear this lipstick is if I want a more dramatic look in the evening and I will have to wear some kind of shine over the top.