I normally don’t write reviews but I’m so impressed with the in store colour match service. I matched as Cool Ivory and my favourites shades are Rose Mist & Soft Tulip, I now have the confidence to wear lipstick everyday now I know what suits me.

This is not my first No 7 and it won't be my last. I did tend to buy more expensive lipsticks but found that I wore them longer than the season required to get my money's worth. With these reasonably priced, moisture rich and pleasant smelling lipsticks you can mix and match much more to the season and your clothes. I chose ginger rose this time and am wearing with fairly nude eye make up for a summery, relaxed look.

It's amazing what a difference the right lipstick makes. I had a consultation and was matched to Calico skintone. I tried on a few and bought Pink Hint and Soft Tulip. They look great for day and evening. Go on really well with a brush without bleeding and look bold and yet like their made for my face. Very happy, I'd recommend finding your perfect shade in these to anyone.

I bought this lipstick on the No7 promotion thinking that if I didn't like it, I hadn't wasted too much money. How wrong I was! I love these lipsticks! Normally moisturizing lipsticks tend to not have as much staying power, but these bad boys last all day! Better than many higher end lipsticks I've tried. The only negative is I wish there was a bigger range of colours available, especially nudes. I was matched to the foundation shade Calico and whilst all the suggested shades work well with my skin tone, I felt all the colours were very vibrant - I'd love to see more pinky nudes. But that is just me nit picking!

I used this lipstick a few times and every single time, a white line would form. I have never ever experienced this with any lipstick and i have tried A LOT of lipsticks. So disappointing as the shades i bought were perfect for me and the lipstick was moisturising when I had it on. I also read the reviews for this product and two other customers have experienced the same white line i experienced.

I went into a boots store looking for a lipstick that gave just a hint of colour. I actually turned to the No7 section as a last resort, but I was really pleasantly surprised by the variety they had. I bought this lipstick in Deep Rust after swatching almost all of them. I thought this colour fit what I wanted really well and tried it on when I got home and thought it was absolutely perfect. It really does stay on a good while (I have to reapply to get back the full colour after eating, but I don't really mind that too much) and makes my lips feel really moisturised. I've since bought the Autum Truffle, which is slightly darker than Deep Rust, and again fell in love with it. I've recommended this collection of lipsticks to friends already and I will definitely be buying more for myself in the future!

I had the Match Made Lipstick Service Tool last week and am so pleased I did. I am wheat and on the card were an array of lovely colours. I wanted a nice Spring/Summer lippie and the assistant suggested Spring Pink. It looked slightly orangey and would not be a colour i normally pick, but wow it looks lovely and seems to really brighten my face. The lipstick feels very nice on my lips, and although more expensive than I normally pay it is well worth it.

I've been using this product and colour for a long time. This latest purchase - Plum Beautiful SPF 15 - appears darker than previously with the same reference, which is slightly disappointing!

I buy lipsticks all the time and i can be very picky. I haven't found the perfect one yet. I tried a couple of the Moisture Drench ones and the colours i have tk say, for this range, all brilliant. There's so many and some nice bright ones too. Unfortunately, like another review stated, my lips also formed a white line which was so odd. It really put me off this lipstick. No matter how much i topped it up, if i put a lip coat on top - nothing changed this white line from forming. It must just be my lip tone and skin...

I love this lipstick, the colour is just right, I would recommend this to a friend