I alway make sure I have 3 at a time - One in the office, at home and in my handbag. It's my go to for every day make up. It does smudge a little at first so best to leave it a few minutes to dry on your lip.

Nice pigmentation.Would say use with moisturiser though as it’s pretty dry overall okay

I got the colour according to the colour card I got with my foundation. I absolutely love the colour, it suits me really well. I would highly recommend using the card to get the colour right for you. The one problem is that you have to re-apply often

Have a few different colours, very moisturizing and glide on easily. I do have to reapply 2/3 times throughout the day tho.

I had my colours tested at a No7 counter, my foundation came back as Calico. The lipstick colours I was recommended weren't my usual shades (I normally pick Coral or Nude) but I tried 'Rose Berry' which is quite a bright pink. It really suited my skin tone and I loved the bright pigmentation. The finish was a slight satin, I found this came off really easily but the pigmentation stayed on my lips for most of the day!

I have been buying Boots No7 Moisture Drench Lipstick in shade Plum Beautiful for over 16 years and I love it - except the 2 I purchased at New Year. They are the WRONG shade!! I opened one this morning (21/1/15) and immediately could tell that it is not the right shade, I opened the second one in case the first was just a manufacturing error and that one is the same; both are much browner and darker then the original. I've still got my old ones and when compared to the new ones they are very obviously far too brown. I am really disappointed. I am taking them back to the Boots I bought them from to see if the lady there can help find a closer shade, or if indeed these two are a dodgy batch. I have taken a photo of the two comparisons if you want me to email your technical dept/operations dept.

Used the match made service in store as I wanted to see what sort of darker shades would suit me as I have quite pale skin. But to my surprise there were so many I could choose from!! I went for soft paprika which is a lovely red. It stays on really well and feels very moisturising unlike some other lipsticks I have tried before. I really want to buy some more shades now! Definitely recommend!!

Shopped online - and decided to select No 7 Moisture Drench Lipstick - 4 Chic. I selected the colour which showed as a nice creamy pink and I was supplied with a lipstick that is a dark brown!! This does say Chic but certainly not the colour shown on the web site. Now I have to go to all the trouble of going to a store to get a refund or a another lipstick!! Not happy. Will not shop online using Boots again.

No 7 is a really smooth lipstick and good quality - just the colour.

This product comes in a wide range of colours and is easy to apply and comfortable to wear. It is moisturising but not too greasy so it does not rub off too quickly.