I am normally a big fan of No7 for makeup and cosmetics but this product really is a let down : It smells like fake tan used to in the 90's The pump action on the bottle would be more suitable for face cream , it takes an age to get enough cream on your hand to cover a tiny areas of your body I appreciate it is supposed to be gradual but there really is no colour at all even after several applications It is also twice as expensive ( per ml ) as other brands and far less satisfactory and effective .

Only bought this last week, And I am so happy with this product. Never used any of the no7 tanning products before. Applied one coat on to my legs to test it out, didn't show much colour in first application but after the second I had a lovely glow. No streaks which is a bonus as my fake tan skills aren't brilliant. Found it to be quite sticky before its washed off and does have the fake tan smell. But once you have showers it's brill! Defo worth the purchase if you have a voucher. All in all its fab!!

Did not notice a huge change, although my legs were a little bit tanned after using it for over a month. If you want something that gives a quick and obvious tan then give this a miss. The smell also isn't very nice, and quite pricey so only worth it when you have a £5 no7 voucher

Not making any difference at all to my skin after using it for over a week. I have used Johnson's and Dove to reasonably effect before but seem to be immune to this one! One star for the moisturising properties.

I first thought, "this is good" until I put my hands in water!!! I had tanned arms with white hands!! This does not happen with the dove tanning moisturiser. Will not buy again and will not recommend.

This is a nice cream to use because it moisturises skin as well as giving a light tan. Would be perfect if it had a nicer smell but most tanning products are like this. Overall i have still given this gradual tan 5 stars because it's the best one i've found and leaves skin incredibly soft.

This is a nice cream to use because it moisturises skin as well as giving a light tan. Would be perfect if it had a nicer smell but most tanning products are like this. Overall i have still given this gradual tan 5 stars because it's the best one i've found and leaves skin incredibly soft.

Nice all over natural looking tan easy to apply, no mess.

Colour is perfect and it worked quite quickly. It’s creamy, easy to apply and I jut touched up any parts I missed the next day. Not orange and better than other products but I only used it on my legs. I have already recommended it to a friend.

I’ve been using this product for about 5 years. I’m pretty pale but this gives me the perfect sun kissed glow, no scent, no streaks. It’s a great product!