I purchased this cleanser after viewing a demonstration of the product by a No7 representative at my local Boots. You literally pump it onto the brush, rub the moist brush along a paper towel for example and watch the dirt and make up be removed like paint! Really amazing, will be repurchasing. It is also has a really clean smell to it and made my brushes really soft!

I love love love this product! I squirt a couple of pumps onto a tissue and wipe my brushes through it and you just watch the make up wash away! The smell isn't too harsh, it lasts for agggeeesss and for £8.50 you can't go wrong! I'd still advise washing your brushes every couple of weeks (depending on how often you use them) with warm soapy water, but using this has added loving ingredients to extend brush life and keep you looking fabulous! Don't hesitate to buy :D

I bought this product yesterday and I am already obsessed! It has done an amazing job cleaning all my make up brushes. A little goes a long way so the product should last for a while.

I bought this product yesterday and I am already obsessed! It has done an amazing job cleaning all my make up brushes. A little goes a long way so the product should last for a while.

i have serious concerns over this product. I did what it said in applying some lotion to a kitchen towel and sweeping the bristles back n forth and when they looked almost clean I left them to dry overnight. Come the next morning when I wanted to use them I applied my eyeshadow in the normal manner and then my eyes starting stinging real back and the watering wouldnt stop. I believe that the bristles still have the product on them, even though they were bone dry, I just could not stop my eyes from stinging, I couldnt even open them the vapour was that strong. I think people need to be warned and maybe start to rinse their brushes under cold water to get rid of lotion the bristles have captured. Be aware.

really good quick fix for foundation or concealer brushes used for liquid make up, effectively cleaning off most of the build up. But not good for powder brushes. I found that it does not remove powder eye shadows properly and the wet powder sets in the brush making it stiff and unusable. Easily remedied by washing in baby shampoo, There is no substitute for washing brushes properly to keep them at their best

I brought this to try out, prior to this I have been using a mixture of pure alcohol for spot cleaning and shampoo for a thorough clean. This cleanser is fantastic because it reacts as fast as the alcohol in cleaning the bristles of tough makeup like foundation but is alot more safe for all brush types. The only thing I would say for both alcohol and this cleanser is to ensure it is not used directly on the bristles or the actual head of the brush because the glue may soften and the bristles may come loose. Apply it on a towel or kitchen towel, then sweep the bristles of the brush across it. I will defo buy more of this product.

I brought this to try out, prior to this I have been using a mixture of pure alcohol for spot cleaning and shampoo for a thorough clean. This cleanser is fantastic because it reacts as fast as the alcohol in cleaning the bristles of tough makeup like foundation but is alot more safe for all brush types. The only thing I would say for both alcohol and this cleanser is to ensure it is not used directly on the bristles or the actual head of the brush because the glue may soften and the bristles may come loose. Apply it on a towel or kitchen towel, then sweep the bristles of the brush across it. I will defo buy more of this product.

This No7 brush cleaner is fantastic, I clean my makeup brushes once a week. I use kitchen towel & squirt a couple of pumps onto the kitchen towel then I get whatever makeup brush that needs cleaning & I rub it on the kitchen towel a few times & it is spotlessly clean & smelling nice too, When I have cleaned my makeup brushes I place them on kitchen towel on a tray & they don't take long to dry. Once a month I properly wash my makeup brushes in baby shampoo or you can use a face cleanser to clean them also. The No 7 brush cleaner lasts a few months.

Really excellent product - I use it with a cotton wool pad, my brushes are quickly soft and clean and take hardly any time to dry. I love it!