I am so thankful for this product! I am so incredibly pale and don't tan at all and was starting to loose confidence in the way I looked in the summer compared to how tanned all my friends were! I have previously tried other tanning lotions which have either literally done nothing for me or just were simply bad quality. I am so pleased I have found this one! The color it gives off is a really nice natural shade and starts working from about half an hour after application. It drys really quickly too which is a bonus. Yes it wears off, but not as quickly as other tanning lotions I had used in the past and you can get a few days wear out of one tan. My mum is also pleased it doesn't stain my bedding orange!

I LOVE this fake tan!!! Best ive ever used and isnt streaky at all!!! Drys really quick!! Abit too quick lol washed my hands after use but my hands were stil stained but now i wear gloves to do it instead! But still best tan ive ever used!! And looks natural with 1 coat! If u want darker just put another coat on a day or 2 lata xxx

I'm absolutely rubbish at applying self tan, and there aren't many I haven't tried. Since recently discovering how good no7 products are I decided to give this a go, and am thrilled with the results. It's a really nice natural looking colour, and I'm super pale with red hair. I applied with a mitt, it dried quickly and developed evenly. Looked even better once I'd showered off the excess tint. Would recommend without any hesitation.

After reading some of these reviews I almost didn't buy this product....but as a loyal No.7 customer & the fact that I had a £5 voucher I thought id give it a go. I'm so glad I did! It smells great, not like your typical fake tan smell. I put on another moisturizer before applying this one which smells nice so that helped too. I used a Soltan tanning mit so I wouldn't get it on my hands & because I thought it would make the tan more even & less streaky (a problem some ppl were pointing out in the reviews!). After a few hours I could see the tan starting to develop. Its a great colour, goes on very well if you take your time & use a tanning mit & makes your legs solo soft. Make sure you allow at least 10mibs before dressing as any scratch or drop of water (I washed my hands & some dripped down my leg...) will show up when the colour starts to develop. Will defo keep using it and would buy it again x

I have tried many many fake tans over the years from high to low end and for the longest time a expensive beauty counter brand was my favourite. I read the other reviews on this and decided to give it a go. It's also worth mentioning I have vitiligo so finding a lotion that darkens effectively and consistently is quite difficult. This is perfect! It is easy to apply and fairly dark after just one application but gets darker and more natural looking the more you build it up. I find it works best on moisturised skin, so I usually blend it with my moisturiser for best results, I do this also because as good as it is, this fake tan smells TERRIBLE (to me anyway) and my moisturiser neutralises/removes the smell. Most fake tans smell biscuity and I'm not too bothered by that but this smells like bad perfume mixed with a stale odour, I'm definetly not a fan of the smell! But if you mix with a scented lotion like me it's fine.

It is the best self tan i have ever used i love it an will be buying it again.

I sort of 'accidentally' tried this product - was having my usual splurge in Boots, and realised before I got to the till that it was 3 for 2 on No 7 products. Already having 2 No 7 items in my basket I quickly rushed around trying to find something I could have as a freebie, which happened to be this. I tried it tentatively, as I've tried many self tanning lotions before and have never been satisfied with the obvious orange glare they gave when I stepped out into the great outdoors. It's so easy to apply, it's more of a lotion than a cream so is quickly absorbed by the skin and doesn't leave wet creamy hands - in fact I could have quite happily not washed my hands afterwards if it wasn't for the inevitable fact that my I would have woken up with hands about 50 shades darker than the rest of me. After just an hour I could instantly see a tan developing and by the time it had dried I was virtually streak free - just one or two little patches which I'm happy to admit was probably due to my cack-handedness rather than the tan itself. It looks absolutely great, and is definitely more of a brown shade than an orange shade - I actually look like I have a genuine tan, which is somewhat of a novelty with my celtic roots. The only gripe I have is that it doesn't escape that classic fake tan smell, but to be honest for the value, ease and quality I'm quite happy to put up with that.

I've used this self-tan for about 2 years now and I love it! I've tried loads of different types of self-tanning and usually I find them difficult to apply or very smelly! This one dries super quick so you can put your clothes on almost immediately after applying and it doesn't have that usual fake tan smell! I use it once a week and it keeps me colourful throughout the week. If you want a really dark tan you just apply two layers.

Bought this today because it was one of the cheapest gradual tans. I'm so glad I did!! The colour takes a couple of hours to develop but when it does it's great. Looks very natural but it's still dark enough for me. Dries really really quick and feels like I'm moisturising rather than tanning. Smells nice too :) very pleased and will be buying more with my no7 vouchers ;)

I was contemplating whether this product would work for me as I have quite pale legs, and some people have noticed an 'orangey' colour when reading the past reviews. However I thought I'd give it a go as I had the no7 £5 voucher and rushed home to try out the product! I couldn't be more pleased with the results. It didn't leave any streaks marks on my legs and ended with a natural tan colour. I also find that the liquid dries off for a reasonable amount of time. I guess no more sunbathing for me! :)