Best fake tan I've used yet. Dries quickly and develops in no time. Easily builds for a darker colour

I bought this as it had such good reviews and I am not disappointed. I have pale skin but it isn't too dark in fact I needed 2 layers. It goes on beautifully and has a pleasant smell and it feels moisturising to the skin. I pop it on in the morning and then shower later in the day for full effect. I think to use this every other day would be a good idea. If you have very pale skin you can still use this as it doesn't streak and looks natural. I have tried various fake tans and this is the best one I have tried so will be staying with it.

Having tried quite a few brands over the years, I have finally found the best Read all the reviews before buying and I totally agree that this product is the best fake tanning lotion on the market. Reasonably priced, no after smell, lovely colour and consistency

I have used this product for a few years now, can't find a better produce on the market for the cost or results. Very easy to apply, gives a good even colour if applied with a mitt, lasts about a week dries in minutes. Love it!

I have tried many fake tan and gradual tan products over the years but this is easily the best. You don't have to be particularly careful with how you put it on (I've never had it streak), it doesn't dry too quickly or slowly, and the colour is a lovely natural brown - no orange in sight. It's also very build-able. The only downside is the usual fake tan smell (and it's quite strong with this one!), it does wear-off though and the other positives more than make up for it.

this is the second one I have brought good product, natural colour, no nasty smell

I never thought I would find a self tan more natural looking (colour and finish) than a spray tan but this product is amazing, my tan looks as though I have been on holiday. I used a tanning mitt for an even, streak free finish and my tan is perfect. There is a slight (not unpleasant) smell to the lotion. Overall an excellent product and I intend to stock up on more while they are on offer.

I'm fairly new to the world of self tan but I love this product. The formula is lightweight and absorbs very quickly, which means you can comfortably apply it in the morning without it feeling sticky during the day. I also found that it didn't make me break out unlike other products (even the ones specifically formulated for the face). My only issue is that it doesn't give me much of a tan. This is a bit surprising since I'm very pale. On the bright side it means that it doesn't look unnatural at all. I will, however, try the medium-dark version once I finish this bottle.

This is hands down the best self tan out there, I have tried top end down to the cheaper end and this is without doubt the best. No streaks at all particularly on my legs which always streak, and the colour looks completely natural.

I have been a massive fan of the No7 product range for awhile now so I thought I would give this self tan product ago. My skin already has a natural dark tone to it however was looking for something that gave my skin that extra glow and a darker tone. Well I can say this product has worked wonders - first time applied today and it does exactly what it says it should. My skin has a wonderful glow to it like I have been away on some exostic island. My skin tone has become noticeably darker and seems to keep improving by the hour. The product says it takes 1-2 hours for the effects of the self tan to work however noticed more around 3 hours. On top of this my skin feels well moisturised and smooth with no streaks and best of all you wouldn't even notice it was fake tan as advertised creates that natural look in which it has. I used a mitt to apply this to achieve a even balance of tan and didn't apply to my face however used another No7 product which is the mens gradual tan moistriser to create balance on my face and body. The only one downside I would say this product has - and it isn't to noticeable would be the smell. When first applying i couldn't really tell and the product almost had the same smell as their other products however after about a hour or two I started to smell the fake tan kinda smell. However like i said previously it isn't to noticeable. To conclude this product is amazing I would recommend it to anyone and I never right reviews about anything but felt that this product needed one just because how amazing it is. Always been a big fan of no7 products and will continue to be.