I'm absolutely rubbish at applying self tan, and there aren't many I haven't tried. Since recently discovering how good no7 products are I decided to give this a go, and am thrilled with the results. It's a really nice natural looking colour, and I'm super pale with red hair. I applied with a mitt, it dried quickly and developed evenly. Looked even better once I'd showered off the excess tint. Would recommend without any hesitation.

Having never used fake tan in my life, I brought this product in april and I am now totally hooked. Its goes on easy and gives a beautiful golden brown glow to my pale skin. It doesnt look orange at all and everyone asks me if I have just been on holiday when they see me.

I've tried a number of fake tans but I love how natural this one looks! It is so easy to apply and doesn't go streaky, it also doesn't have an awful smell like some fake tans. The lotion absorbs and dries quickly so doesn't transfer onto clothes, etc. It also isn't one of those fake tans you have to scrub off which is a bonus!!

Received this as a birthday present 3 years ago. I now swear by it. very easy to apply and no streaks. I usually have a fake tan before our holiday abroad then am lucky to go a good colour when in the sun, i then keep the tan longer by using this product. This year with the pandemic and the closure of tanning salons, i have just used this product and really won't need a fake tan again from a tanning shop.

Really impressed with this tanning lotion. Applied with a mitt, no streaks and develops lovely.

This is what I consider as an 'Okay Only' self tan - perfect for Winter (not really dark enough for me , I prefer 'Fakebake' my 'personal' purchase 'go to' for fake tan : ). Have to say I really don't like the fragrance (does not smell as 'fresh' as 'fakebake' or other similar fake tans - I find the fragrance on application really 'old' and 'musky' :( - to be honest. However post review and application - It would be a perfect tan product for those fairer skinned lovely people who want a more muted colour. I will not buy again due to the smell of the product - this is just my review - G

Once the technique of application has been mastered (really smooth skin and even spreading) the result is good. The best point is that is doesn't rub off quickly or on clothes.

Having tried quite a few brands over the years, I have finally found the best Read all the reviews before buying and I totally agree that this product is the best fake tanning lotion on the market. Reasonably priced, no after smell, lovely colour and consistency

I never thought I would find a self tan more natural looking (colour and finish) than a spray tan but this product is amazing, my tan looks as though I have been on holiday. I used a tanning mitt for an even, streak free finish and my tan is perfect. There is a slight (not unpleasant) smell to the lotion. Overall an excellent product and I intend to stock up on more while they are on offer.

Brilliant product, no streaks, very little smell and so natural, highly recommended. Bottle lasts ages so good value too.