Tried this for the first time, and not happy with its to thin or runny. Does not fill in the wrinkle at all. Usually I buy Dr. Nick Lowe, which does work but is quite expensive so thought I would try No7 out. But never again, will go back to my Dr. Nick Lowe, that does exactly what it says.

This product is awful. It says to put on last - after your foundation - but it just makes the foundation come off - even when it has dried. And it does nothing to fill wrinkes at all - so don't waste your money !!!!

This works for me. I think some of my wrinkles are beyond the stage when anything could make them disappear altogether, but the fine lines disappear and the deeper wrinkles are much less noticeable. Also fab smoothed over large pores, makes them disappear. It does need reapplying every few hours, but since it can be applied over foundation that's no problem. The only time I got the 'white line' effect described in another review was when I applied it directly over moisturiser, without allowing the moisturiser to fully absorb first.

my wrinkles are on the parts of my face that move - obviously! so any filler just gets squeezed out when I smile, so this was never going to work. BUT - I have pores the size of dinner plates and this hides them away better than anything else, they are smoothed over and almost vanish. I never thought of my pores as ageing but for the first time ever people are noticing and commenting on how young I look. I use it under foundation and let it dry for 5 minutes before doing make up. Stays put through a working day.

I was advised to apply after moisturiser under foundation and I really noticed a huge difference in the lines on my forehead and corners of my eyes. Even when I forgot and then put it on over my foundation it still made a difference. It sort of blurs the lines it doesn't get rid of them, definitely worth the money.

After carefully applying this product,exactly as instructed,a couple of hours later the "filled wrinkles "looked as before but with a white baked line where the product had dried on. And I didn't apply too much either, I experimented with all combinations ,from a hint of filler to a bit more. Each time ensuring that I smoothed away excess product.! Very disappointed.Maybe my wrinkles are just too far advanced!

Easy to apply. Good price point. Basically was ok and quite hydrating, but haven't noticed ant different in terms of wrinkles. Wouldn't buy again

I have never had any success with this type of product so I had very low expectations but wow what a difference it made. I applied it over my moisturiser but under my foundation to the huge crevices between my eyes and noticed a massive difference - it really blurred the deep lines and made them far less noticeable. It lasted most of the day but I re-applied it before an evening out. You only need a small amount so it is quite economical. I will definitely buy this product again.

This would have worked for me if it had been light beige in colour. I want to use it on the lines that march downwards from the corners of my mouth. The white lines look like dried up dribble!

I bought this to help with smile lines. It makes no difference at all. I'm very disappointed with it and really wish I hadn't spent my money on it.