Bish, Bash, Bold.

Be your own muse with our expertly formulated matte lipstick, designed to provide both vibrant colour and nourishing care. Developed by experts, this velvet matte lipstick combines intense pigmentation with a hydrating, non-sticky formula for a beautiful finish.

Available in 6 creamy matte shades; Modern Nude Chic, Rose Couture, Red Carpet Ready, Pink Spotlight, Berry Icon and Plum Allure.

Why you'll love it

Highly Pigmented: Enjoy extreme colour payoff with just one stroke. This lipstick delivers an intense, vibrant hue that enhances and accentuates your lips, giving a more defined shape.

Matte, Shimmer-Free Finish: Achieve a sophisticated, opaque creamy finish that glides effortlessly across your lips.

Nourishing Care: Infused with ingredients that help to hydrate, nourish your lips, this lipstick provides essential care while maintaining a beautiful, non-sticky finish.

Buildable Colour: Our buildable formula allows you to layer the colour to your desired intensity with ease.

Effortless Application: Designed for simple, fuss-free application, this lipstick glides on smoothly for a velvety soft finish. Its handbag-friendly size and magnetic closure makes it ideal for on-the-go touch-ups.

Step 1: For a defined look, apply lip liner around the edge of the lips to shape, define or fully fill lips.

Step 2: Apply lipstick directly to the lips, or using a lip brush for an instant pop of colour to define and enhance the lips.

Modern Nude Chic: Isononyl Isononanoate, Octyldodecanol, Helianthus Annuus (Sunflower) Seed Wax, Silica, Kaolin, Mica, Cera Microcristallina (Microcrystalline Wax), Aluminum Hydroxide, VP/Hexadecene Copolymer, Phenoxyethanol, Caprylyl Glycol, Tocopheryl Acetate, Simmondsia Chinensis (Jojoba) Seed Oil, CI 77891 (Titanium Dioxide), CI 77492 (Iron Oxides), CI 77491 (Iron Oxides), CI 73360 (Red 30 Lake), CI 77499 (Iron Oxides).

Rose Couture: Isononyl Isononanoate, Octyldodecanol, Helianthus Annuus (Sunflower) Seed Wax, Silica, Kaolin, Mica, Cera Microcristallina (Microcrystalline Wax), VP/Hexadecene Copolymer, Phenoxyethanol, Caprylyl Glycol, Aluminum Hydroxide, Tocopheryl Acetate, Simmondsia Chinensis (Jojoba) Seed Oil, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI 77492 (Iron Oxides), CI 15850 (Red 6).

Red Carpet Ready: Isononyl Isononanoate, Octyldodecanol, Helianthus Annuus (Sunflower) Seed Wax, Silica, Kaolin, Mica, Cera Microcristallina (Microcrystalline Wax), VP/Hexadecene Copolymer, Phenoxyethanol, Caprylyl Glycol, Tocopheryl Acetate, Simmondsia Chinensis (Jojoba) Seed Oil, Aluminum Hydroxide, CI 15850 (Red 7 Lake), CI 77491 (Iron Oxides), CI 15850 (Red 6), CI 77891 (Titanium Dioxide), CI 77499 (Iron Oxides).

Pink Spotlight: Isononyl isononanoate, Octyldodecanol, Silica, Helianthus annuus (Sunflower) seed wax, Kaolin, Hydrogenated microcrystalline wax, Mica, VP/Hexadecene Copolymer, Aluminium hydroxide, Simmondsia chinensis (Jojoba) seed oil. Tocopheryl acetate, CI 77891 (Titanium dioxide), CI 77492 (Iron oxides), CI 77491 (Iron oxides), CI 15850 (Red l7 lake), CI 77499 (Iron oxides), CI 42090 (Blue 1 lake).

Berry Icon: Isononyl isononanoate, Octyldodecanol, Silica, Helianthus annuus (Sunflower) seed wax, Kaolin, Hydrogenated microcrystalline wax, Mica, VP/Hexadecene copolymer, Simmondsia chinensis (Jojoba) seed oil, Tocopheryl acetate, Aluminum hydroxide, CI 77491 (Iron oxides), CI 77891 (Titanium dioxide), CI 77499 (Iron Oxides), CI 15850 (Red 7 lake).

Plum Allure: Isononyl isononanoate, Octyldodecanol, Silica, Helianthus annuus (Sunflower) seed wax, Kaolin, Hydrogenated microcrystalline wax, Mica, VP/Hexadecene copolymer, Simmondsia chinensis (Jojoba) seed oil, Tocopheryl acetate, Aluminium hydroxide, CI 77491 (Iron oxides), CI 77492 (Iron oxides), CI 77891 (Titanium dioxide), CI 19140 (Yellow 5 lake), CI 15850 (Red 7 lake), CI 77499 (Iron oxides).

WARNING: If product gets into eyes rinse well with water immediately.

3.3g

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Customer Reviews

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Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.

A little disappointing

3 stars out of a maximum of 5

Lovely colour and packaging but the lipstick doesn't moisturise my lips as much as I thought it would, so I have to use separate lip moisturiser underneath it. I was hoping it would be seriously moisturising.

2025-03-08by Zoe**Verified Purchase**

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One of the best

5 stars out of a maximum of 5

I love this and I can recommend to this to anyone.

2026-03-18by Beautybyhaniya_xx**Verified Purchase**

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Beautiful lipstick

5 stars out of a maximum of 5

I love this lipstick because it has a rich colour, a smooth matte finish and feels really comfortable on my lips. It also lasts well throughout the day.

2026-03-15by Lebo21

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Love this lipstick

5 stars out of a maximum of 5

This is really pigmented and love how smoothly it applies to my lip. This is moisturising it doesn’t feel dry even though it’s matte lipstick which I love.

2026-03-14by Shanti **Verified Purchase**

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Amazing makeup and skincare

5 stars out of a maximum of 5

I’ve used no7 a few times in the past but now it’s my GO TO! Absolutely love their products.

2026-03-11by J l

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Love the pigment

5 stars out of a maximum of 5

It's so light and so pigmented. Feels light on lips. Just love it

2026-02-20by Swarnima

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Lovely lipstick

5 stars out of a maximum of 5

I really like this lipstick - it lasts a long time, is comfortable to wear, but quite matte

2025-03-04by Jane**Verified Purchase**

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Fab lippy

5 stars out of a maximum of 5

Fabulous lipstick that’s easy to apply. Although it’s matte, it’s not drying. I love the color, Rose Couture, and the lipstick appears to have a magnetic case, which prevents the lid from coming off in your handbag.

2024-11-21by Jasper2011**Verified Purchase**

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Beautiful colour lipstick

5 stars out of a maximum of 5

I purchased this lipstick in Rose Couture and I am very happy with the beautiful colour, which is perfect for the winter. The lipstick is creamy, easy to apply and long lasting. I highly recommend it.

2024-11-13by Chrissie**Verified Purchase**

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