Our Prime Forever™ Preservation Serum reduces key surface ageing activity within minutes and helps preserve skin for 24 hours from the moment of application*.

Clinically proven, our serum also visibly improves the quality and texture of your skin.^

100 hours of hydration. Skin feels more plump, skin tone looks more even, and emerging lines associated with dehydration appear filled out.†

Instantly, skin looks brighter and more luminous.†

Our No7 Prime Forever™ SPF50 Primer 50ml reduces key surface ageing activity within minutes and helps preserve skin for 24 hours from the moment of application.*

With 24-hour hydration, the primer visibly improves the quality and texture of your skin.^

Skin feels more plump, skin tone looks more even, and emerging lines associated with dehydration appear filled out.†

Instantly, skin looks brighter and more luminous.†

96% said it gave their skin a healthy-looking glow.±

*From Antioxidant protection against surface oxidative stress.

^Consumer Study assessing the appearance of dullness, uneven texture and tone.

† Consumer Study.

†† Consumer Study.

1. Apply Prime Forever™ Preservation Serum evenly over your face with your fingertips, avoiding the eye area.
2. To finish your skincare routine, use Prime Forever™ SPF50 Primer to protect and preserve your skin.

No7 Prime Forever™ Preservation Serum

Ingredients:

Aqua (Water), Butylene Glycol, Pentylene Glycol, Glycerin, Niacinamide, Isoamyl Laurate, Polysorbate 20, Phenoxyethanol, Tocopheryl Acetate, Silica, Ammonium Acryloyldimethyltaurate/VP Copolymer, Xanthan Gum, Propanediol, Hydrolyzed Rice Protein, Sodium Hyaluronate, Parfum (Fragrance), Citric Acid, Tetrasodium Glutamate Diacetate, Ascorbyl Glucoside, Decyl Glucoside, T-Butyl Alcohol, Myrtus Communis Leaf Extract, Potassium Hydroxide, Camellia Japonica Flower Extract, Sodium Benzoate, Dimethylmethoxy Chromanol, Palmitoyl Tetrapeptide-94, Palmitoyl Tetrapeptide-95, Tocopherol.

No7 Prime Forever™ SPF50 Primer 50ml

Ingredients:

Aqua (Water), C12-15 Alkyl Benzoate, Dibutyl Adipate, Glycerin, Ethylhexyl Salicylate, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Butyl Methoxydibenzoylmethane, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Niacinamide, Polyglyceryl-6 Stearate, Methylene Bis-Benzotriazolyl Tetramethylbutylphenol (Nano), Propanediol, Octocrylene, Phenylbenzimidazole Sulfonic Acid, Tribehenin, Aluminum Starch Octenylsuccinate, Phenoxyethanol, Sodium Citrate, Tocopheryl Acetate, Cetearyl Alcohol, Potassium Cetyl Phosphate, Decyl Glucoside, Polyacrylate Crosspolymer-6, Polysorbate 20, Sodium Hydroxide, Caprylyl Glycol, Sodium Hyaluronate, Caprylhydroxamic Acid, Xanthan Gum, Ethylhexylglycerin, Polyglyceryl-6 Behenate, Ascorbyl Glucoside, Tetrasodium EDTA, Hydrolyzed Rice Protein, Pentylene Glycol, Myrtus Communis Leaf Extract, Citric Acid, Camellia Japonica Flower Extract, Propylene Glycol, Dimethylmethoxy Chromanol, Medicago Sativa (Alfalfa) Extract, T-Butyl Alcohol, Sodium Benzoate, Palmitoyl Tetrapeptide-94, Palmitoyl Tetrapeptide-95.

Warnings:

• Avoid contact with eyes. If product gets into the eyes, rinse well with water immediately.
• Primer: Avoid contact with eyes. If product gets into the eyes, rinse well with water. Overexposure to the sun is a serious health threat. This product is not designed for sunbathing. For intentional and prolonged exposure, apply before sun exposure and reapply frequently and generously to maintain protection. Do not stay too long in the sun, even while using sunscreen.