Meet the No7 Prime Forever™ Daily Essentials Duo, your simple two‑step routine to help pause visible signs of skin ageing and keep skin looking in its visible prime.

Powered by our exclusive Glaciology™ technology, the Prime Forever™ Serum and Weightless Moisturiser work together to reduce skin‑ageing activity, boost hydration and visibly improve texture, tone and radiance for smoother, plumper, brighter‑looking skin.

Our No7 Prime Forever™ Weightless Moisturiser 50ml provides up to 100 hours of moisturisation and visibly improves the quality and texture of your skin.^

Skin feels more plump, skin tone looks even, and emerging lines associated with dehydration appear filled out.†

96% said it gave their skin a healthy-looking glow.††

Our No7 Prime Forever™ Preservation Serum makes it possible to significantly reduce skin ageing activity*, helping preserve skin in its visible prime.

Powered by our exclusive Glaciology™, which is formulated with:

  • Antioxidant Complex: Our most advanced antioxidant blend yet, with broad spectrum protection against a range of free radicals.
  • Rice Peptides: To provide protection against protein degrading enzymes within the skin, helping to preserve collagen.
  • Exclusive Peptides: Our exclusive innovation of peptides to support natural levels of collagen and elastin.

Our Prime Forever™ Preservation Serum reduces key surface ageing activity within minutes and helps preserve skin for 24 hours from the moment of application*.

Clinically proven. Our Prime Forever™ Preservation Serum also visibly improves the quality and texture of your skin.^

100 hours of hydration. Skin feels more plump, skin tone looks more even, and emerging lines associated with dehydration appear filled out. Instantly skin looks brighter and more luminous.†

*From Antioxidant protection against surface oxidative stress

^Consumer Study assessing the appearance of dullness, uneven texture and tone

† Consumer Study

†† Consumer Study

±Received a free sample of the product

How to use: For best results use morning and evening as part of your skincare routine.

  1. Apply Prime Forever™ Preservation Serum evenly over your face with your fingertips, avoiding the eye area.
  2. For additional moisturisation apply Prime Forever™ Weightless Moisturiser.

No7 Prime Forever™ Weightless Moisturiser 50ml

Ingredients:

Aqua (Water), Dimethicone, Butylene Glycol, Glycerin, Isoamyl Laurate, Niacinamide, Polysilicone-11, Acrylates/Beheneth-25 Methacrylate Copolymer, Phenoxyethanol, Tocopheryl Acetate, Silica, Panthenol, Polysorbate 20, Sodium Hyaluronate, Caprylyl Glycol, Propanediol, Ammonium Acryloyldimethyltaurate/VP Copolymer, Potassium Hydroxide, Xanthan Gum, Parfum (Fragrance), Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Ascorbyl Glucoside, Decyl Glucoside, Hydrolyzed Rice Protein, Pentylene Glycol, Hexylene Glycol, Myrtus Communis Leaf Extract, Camellia Japonica Flower Extract, T-Butyl Alcohol, Dimethylmethoxy Chromanol, Sodium Benzoate, Palmitoyl Tetrapeptide-94, Palmitoyl Tetrapeptide-95, Tocopherol.

No7 Prime Forever™ Preservation Serum

Ingredients:

Aqua (Water), Butylene Glycol, Pentylene Glycol, Glycerin, Niacinamide, Isoamyl Laurate, Polysorbate 20, Phenoxyethanol, Tocopheryl Acetate, Silica, Ammonium Acryloyldimethyltaurate/VP Copolymer, Xanthan Gum, Propanediol, Hydrolyzed Rice Protein, Sodium Hyaluronate, Parfum (Fragrance), Citric Acid, Tetrasodium Glutamate Diacetate, Ascorbyl Glucoside, Decyl Glucoside, T-Butyl Alcohol, Myrtus Communis Leaf Extract, Potassium Hydroxide, Camellia Japonica Flower Extract, Sodium Benzoate, Dimethylmethoxy Chromanol, Palmitoyl Tetrapeptide-94, Palmitoyl Tetrapeptide-95, Tocopherol.

WARNING: Avoid contact with eyes. If product gets into the eyes rinse well with water immediately.

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