• With Colour Adjust Technology, just 6 shades adjust to 35,
  • Blends effortlessly for a flawless finish that looks undetectable,
  • Formulated with a blend of Vitamins A & E,
  • 100% Vegan,
  • Suitable for sensitive skin.

6 shades adjust to 35 Intelligent colour foundation, fair, fairlight, light, medium, rich and deep

Want to see great skin, not foundation? Discover No7 Intelligent Colour Foundation, a lightweight formula so skin-telligent, it blends seamlessly into skin for results that look undetectable and feel unbelievable. Now available in 6 shades, this foundation blurs imperfections with a sheer, buildable coverage that blends effortlessly for a flawless finish.

The velvety soft, weightless texture won't block pores or settle into fine lines, it's so amazingly light, you might forget it's even there.

Skin-loving ingredients:

100% vegan and formulated with a blend of Vitamins A & E, this formula is suitable for sensitive skin.

Why you love it:

  • Our most repurchased foundation, with over 300 5* reviews
  • 90% agreed the product felt weightless on their skin
  • 86% agreed the product blends easily into skin

Shade science:

With Colour Adjust Technology, just 6 shades adjust to 35.

This expertly formulated foundation is made to adjust to your unique skin tone, blending effortlessly for a flawless finish that looks undetectable and feels unbelievable.

For best results: Blend into the skin evenly with your fingers, sponge or a foundation brush in small circular motions, working downwards and outwards from the centre of your face.

Shake well before use.

Intelligent colour foundation. Dot a small amount. Blend into the skin with a foundation brush in a small circular motion, working downwards and outwards from the centre of your face.

Fair/Fair-Light/Rich/Deep: Cyclopentasiloxane, Dimethicone crosspolymer, Talc, C12-15 alkyl benzoate, Cyclohexasiloxane, Cetyl dimethicone, Tocopheryl acetate, Methicone, Paraffinum liquidum (Mineral oil), Retinyl palmitate, Triethoxycaprylylsilane, Tocopherol, Benzyl alcohol, [+/- CI 77891 (Titanium dioxide), CI 77492 (Iron oxides), CI 77491 (Iron oxides), CI 77499 (Iron oxides)]

Light/Medium: Cyclopentasiloxane, Dimethicone crosspolymer, Talc, C12-15 alkyl benzoate, Cyclohexasiloxane, Cetyl dimethicone, Tocopheryl acetate, Paraffinum liquidum (Mineral oil), Methicone, Retinyl palmitate, Triethoxycaprylylsilane, Tocopherol, [+/- (May contain) CI 77891 (Titanium dioxide), CI 77492 (Iron oxides), CI 77491 (Iron oxides), CI 77499 (Iron oxides)].

Warnings: Avoid contact with eyes. If product gets into the eyes rinse with water immediately.

Frequently Bought Together

No7 Intelligent Colour Foundation 40ml

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4.76 star rating based on 17 reviews
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Customer Reviews

4.76 stars out of a maximum of 5
17 reviews
15 reviewers rated 5 stars
1 reviewers rated 4 stars
0 reviewers rated 3 stars
1 reviewers rated 2 stars
0 reviewers rated 1 stars
Read all reviews

Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.

really nice foundation

5 stars out of a maximum of 5

I don't usually wear foundation, so was really pleased with how well this matched my skin! I applied it with a sponge, it's brightened my skin and made it look smooth, and it doesn't feel heavy at all.

2022-06-22 by Lisa**Verified Purchase**

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Too light

2 stars out of a maximum of 5

Pointless. Didn’t make any difference to my appearance, looks like I’m not wearing anything. So why waste money on it. 

2024-06-02 by Cookiemum**Verified Purchase**

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Amazing coverage

5 stars out of a maximum of 5

I have been using this intelligent foundation for as long as I can remember. I love that it’s light not cakey, so my skin can breathe. It provides great coverage while balancing my skin tone while still leaving my freckles to shine through! 

2024-05-20 by Michelle**Verified Purchase**

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Great buy

5 stars out of a maximum of 5

If like me, you spend money on a foundation, excitedly apply and find it that makes your face look like either a geisha girl or an oompa loompa and you bin it, spitting that you have wasted quite a lot of money on an unsuitable product, then you will rejoice when you buy this foundation. Firstly, no difficult colour choices, no need to hover over a colour chart, your choice is light or you got medium. In my case light is my tone. I apply serum and moisturiser and then add the foundation creme. It matches my skin, in fact sometimes I think have I put it on as it matches so well. At current discount price Ive just bought two to put in stock.

2023-06-18 by norfolgal**Verified Purchase**

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Great product

5 stars out of a maximum of 5

Love this product, easy to wear, quick service from no7

2023-01-15 by Donna**Verified Purchase**

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Lightweight

5 stars out of a maximum of 5

Love this product, so lightweight and easy to use

2026-08-17 by Alex

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Amazing Natural Finish Foundation

5 stars out of a maximum of 5

I absolutely love the No7 Intelligent Colour Foundation. I was amazed at how the colour changes and blends perfectly once it comes into contact with the skin. It gives such a natural, sheer finish while still evening out my complexion beautifully. It feels lightweight, comfortable to wear all day, and leaves my skin looking fresh and radiant. Definitely one of the best foundations I’ve tried!

2026-05-15 by Danad**Verified Purchase**

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Amazing product

5 stars out of a maximum of 5

I absolutely love this foundation, especially as we get into the warmer months and I start to get a bit red / tanned from the sun. I no longer have to switch up my foundation as this just adapts to my skin tone straight away. This has been a game changer for me

2026-03-03 by HWils

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Great

4 stars out of a maximum of 5

On first tryin I tnort this a bit runny but it's really nice coverage and adapts well to skin tone. Great product, wil buy again

2025-08-29 by Carol**Verified Purchase**

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Good everyday foundation

5 stars out of a maximum of 5

Like it for everyday use. Slight coverage for a day makeup. Exactly what I needed

2025-02-18 by Aga**Verified Purchase**

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