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  • 100% agree the mascara gave their lashes full, natural definition*​
  • 100% agree the mascara is buildable for maximum volume*​
  • 100% agree the mascara finely separates lashes*​
  • 100% agree the mascara brush is precise and easy to use*​
  • 98% agree the mascara is clump-free*​

*UK: Consumer study on 65 women / US: Consumer study on 65 European women

Frequently Bought Together

Define & Enhance Mascara 7ml

This item

No7 Define and Enhance Mascara 7ml - Black

£9.57
Was £15.95Save £6.38
3.83 stars out of a maximum of 5
+
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£2.97
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Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.

Poor

1 stars out of a maximum of 5

Boots.com review Appears good to start ,after a few hours very black,smudged eyes not a good look! Extremely disappointed in No.7. Complete waste of money. Would definitely not recommend.

2024-02-10by Lizz

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clumpy

2 stars out of a maximum of 5

Boots.com review very thick and clumpy mascara, does not define, sticks lashes altogether, and you have to be quick to separate them.

2024-02-04by denise56

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Rubbish

2 stars out of a maximum of 5

Boots.com review I traded my soap & glory mascara in for this. What a waste of money! Doesn’t look like you have mascara on after many coats, it smudged at work do panda eyes. Back to soap & glory

2024-02-04by Suzybee

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Natural look.

5 stars out of a maximum of 5

Boots.com review: Great mascara. Natural looking, defines and separates lashes nicely and doesn’t clump. Would buy again.

2024-01-19by mummywendy2

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Amazing

5 stars out of a maximum of 5

I honestly don’t know why this mascara is getting bad reviews, it separates my lashes and doesn’t overly coat the lashes. I can build the layers easily rather than getting that ‘spider leg’ lash.  Just as good as the age renew no7 mascara.

2024-05-28by Kerry

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Just a normal mascara 🫤

3 stars out of a maximum of 5

I was so excited to try this mascara but it didnt do anything for me!

2024-02-20by Jane**Verified Purchase**

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NOT FOR ME

1 stars out of a maximum of 5

Sorry, not impressed with this mascara at all. Ordered 2 thinking No7 so must be good. But very dry and not good coverage. Have better cheaper mascaras. Won't be opening the second one. 😕

2024-02-19by Isobel**Verified Purchase**

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Disappointing

1 stars out of a maximum of 5

Boots.com review I was persuaded to by this by the No7 adviser instead of the No 7 extreme length mascara I had been planning to buy.  i should have stuck to my guns.   It is very light and needs loads of coats to build it up.  Very disappointing and a complete waste of money.

2024-02-11by pinkcowslip

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Love the cone shape brush

5 stars out of a maximum of 5

Boots.com review I bought this mascara the week it was launched, I love it, it gives definition and also it is buildable.

2024-02-11by Angie

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Beware. Makes your eyes sting and burn.

1 stars out of a maximum of 5

Boots.com review Makes your eyes sting and burn. I returned mine. I was not at all happy with this mascara.

2024-02-10by TDDM

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