SAVE 40% on almost everything
SAVE 40% on almost everything
  • Achieve enviable lift, curl, length and volume with No7 4D Lift & Curl Mascara
  • Delivering 4 instant WOW benefits in 1 mascara
  • 9/10 agreed their lashes looked lifted*
  • Your shortcut to get the natural lifted lash effect at home** with instant lift lasting for 12 hours*
  • Vegan, clump-free and smudge-proof formula*

*Consumer study on 65 women.
**63% of 109 women considering a salon lash lift treatment would delay.

†Consumer study on 109 women

Frequently Bought Together

4D Lift & Curl Mascara

This item

No7 4D Mascara Black/Brown

£9.57
Was £15.95Save £6.38
1.76 stars out of a maximum of 5
+
HydraLuminous Lip Balm

Recommended Item

Hydraluminous Lip Balm 2.8g | Blush

£5.97
Was £9.95Save £3.98
Total Price:£15.54
Add both to basket

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Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.

Great mascara but......

2 stars out of a maximum of 5

......smudge, smudge, smudge! Oh No 7 what is going on with your make-up? Base make up such as powders all disappointing, having had to switch to other brands and now your mascara. I had really high hopes for this product - the brush looked ok, the reviews ok. Having tried 3 others in your new range, I was desperate for this to work. And it does, lovely lashes but only after the really wet formula has dried after several minutes. If I look up or down even slightly, I have smudges. I have given up. Please bring back you exceptional definition mascara - it was perfect in every way and I always had compliments. People thought I used a premium brand or had false lashes! So only two stars for wet formula and smudging. If you can stare ahead for five minutes after application, then its great mascara!

2023-02-07by Lisa**Verified Purchase**

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Not great, panda eyes within a few hours

2 stars out of a maximum of 5

This mascara goes on really nicely and makes my lashes look good, but within a few hours it's completely smudged under my eyes. I've never had a mascara that does this as badly as this one does. Such a shame. I tried it several times and it was the same every time. Had to throw it in the bin :(

2024-10-02by Sophie**Verified Purchase**

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Disappointing

1 stars out of a maximum of 5

Really disappointed , mascara went on well but after just a few hours I looked like a panda where it had dropped underneath my eyes. Would not recommend.

2023-02-06by Samantha**Verified Purchase**

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amazing

5 stars out of a maximum of 5

i had this mascara for a few months and it was absolutely amazing, just came to repurchase after switching to a new mascara and realising how great this one is and the reviews are awful and it's confused me so much! i didn't necessarily have a problem with smudging but if you do, try some setting spray or hairspray (trust me) on a spoolie after putting the mascara on.

2025-03-31by Jess

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Don’t buy- panda eyes by 10am

1 stars out of a maximum of 5

I wish I’d read the reviews on this one before I bought. On application it seems great, but by the time I have got to work and like on the mirror - panda eyes. Such a shame as I like how it goes on and feels, but it just doesn’t live up to expectations. Waste of money

2025-02-05by RS

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Looked lovely when first applied but I looked like a panda after a few hours

3 stars out of a maximum of 5

Disappointed with this mascara, went on lovely but smudged a few hours later.

2024-09-04by Terri**Verified Purchase**

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Nice mascara for the price

4 stars out of a maximum of 5

I was impressed how well this performed, Nice amount of natural looking volume without clumping and good lengthening effect too, though I did not see any appreciable curling effect.

2024-07-11by Julie**Verified Purchase**

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Not good

1 stars out of a maximum of 5

Boots.com review Bought and worn 3 times and binned. By the end of the day I look like a panda 🐼 with big black smudges under my eyes. What a disappointment.

2024-02-07by Lab123

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Eyelashes lost due to this

1 stars out of a maximum of 5

Boots.com review Nice brush but that’s where it stops. My eye natural lashes were falling out with this!! I’m scared to try the new mascara that has come out

2024-02-03by Sab101

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Panda Eyes

1 stars out of a maximum of 5

Boots.com review Usually love No.7 products but not this mascara. Smudges really badly, panda under eyes by the end of the day.

2024-01-31by TJay

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