Beautiful length really makes my eyes look wide open.

Love this mascara, it separates & lifts each lash with its comb wand, coats just enough on the 1st coat for a natural look or longer darker lashes on a 2nd coat

I have spent years trying different mascaras and none have been perfect, until this one! It makes my lashes look longer and it stays on all day with literally no flaking or smudging under my eyes. 11 hours after applying it, it still looks exactly the same.

I have tried & spent countless amounts of money trying to find a mascara that was right for me and I found this one 2 years ago now and I will never change it,so natural but gives the perfect length & fullness & lasts too

I love this product! The mascara applies so smoothly, it doesn't clump when you apply. I've had it for a few months now so It lasts ages as well which makes it good value for money! The brush itself is really good, it does give the effect of really long lashes, which is why I bought really product! You will not be disappointed in buying this product.

A nice every day mascara, not extreme length but a good cobsistency and a reliable product.

Gives great length to my eyelashes. Non-clumpy and kind to my sensitive eyes.

This is not waterproof. Stayed put during exercise, but came off in clumps in the shower. You need quite a few coats with this, and the end result is quite nice. However, the point of buying it was that it was supposed to be waterproof! Will stick to my usual brand in future, which is £5 cheaper and is definitely waterproof.

Bought this online. Tube feels dry, cannot see the mascara on the brush and hardly see it on the lashes. Could it be that it dried out? Feel ripped off.

I wish I had not purchased two of these as the brush is hard and it does not coat my lashes, very hard to apply mascara and it comes off, waterproof part works so where does it go? The only No7 product that I do not like.