Enjoy 35% off when you spend £50* sitewide
Enjoy 35% off when you spend £50* sitewide
  • 100% agree the mascara gave their lashes full, natural definition*​
  • 100% agree the mascara is buildable for maximum volume*​
  • 100% agree the mascara finely separates lashes*​
  • 100% agree the mascara brush is precise and easy to use*​
  • 98% agree the mascara is clump-free*​

*UK: Consumer study on 65 women / US: Consumer study on 65 European women

Finally, achieve naturally defined lashes with Define & Enhance Mascara. Elevate your everyday look with the confidence of lashes that feel thicker, flake-free and effortlessly volumized. The 100% buildable volume formula doesn't clump after multiple coats, giving lashes maximum volume and full, natural definition, swipe after swipe. ​

Easy to apply thanks to its conical shaped brush, Define & Enhance Mascara finely separates lashes for a highly precise finish. Suitable for sensitive eyes, this weightless, gentle formula washes off easily with warm water, reduces breakage and leaves lashes feeling healthy and strong.​

We only show authentic results on real people. Since 2011, we have been committed to our promise of no retouch or lash inserts.

Get the look:​

Use Define & Enhance Mascara as part of a simple 6-step routine to achieve the No7 All Day, Everyday Look:.

Step 1: Apply No7 Skin Illuminator all over the face, paying special attention to the brow and cheek bones.​

Step 2: Enhance the complexion by applying No7 Intelligent Colour Foundation all over the face​.

Step 3: Add a natural flush of colour to the cheeks and lips with the No7 High Shine Lip Crayon in Day Dreamer for fair skin tones or Desert Rose for medium-deep skin tones. Pat additional layers to build the desired colour on the cheeks. ​

Step 4: Enhance the brows by brushing brow hairs up and filling in any gaps using light brush strokes with the No7 Eyebrow Precision Pencil.​

Step 5: Brighten the eyes by adding a light wash of nude colour to the lid from the No7 Eyeshadow Palette in Matte Nudes. Add definition by tightlining the upper and lower lash line using the deep brown shadow. ​

Step 6: Finish the look by adding natural definition to the lashes with No7 Define & Enhance Mascara.

Black​: Aqua (Water), Acrylates/Ethylhexyl Acrylate Copolymer, Glyceryl Stearate, Oryza Sativa (Rice) Bran Wax, Glycerin, Tribehenin, Stearic Acid, Synthetic Wax, Palmitic Acid, Dimer Dilinoleyl Dimer Dilinoleate, Jojoba Esters, Helianthus Annuus (Sunflower) Seed Wax, Rhus Succedanea Fruit Cera (Rhus Succedanea Fruit Wax), Camellia Sinensis Leaf Extract, Phenoxyethanol, Hydroxyethylcellulose, Caprylyl Glycol, Helianthus Annuus (Sunflower) Seed Oil, Sodium Hydroxide, Euterpe Oleracea (Acai) Fruit Oil, Ascorbyl Tetraisopalmitate, Cellulose, Laureth-21, Sodium Dehydroacetate, Myristic Acid, Arachidic Acid, Lauric Acid, Oleic Acid, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, Cocus Nucifera,Tocopherol, CI 77499 (Iron Oxides).

Brown/Black​: Aqua (Water), Acrylates/Ethylhexyl Acrylate Copolymer, Glyceryl Stearate, Oryza Sativa (Rice) Bran Wax, Glycerin, Tribehenin, Stearic Acid, Synthetic Wax, Palmitic Acid, Dimer Dilinoleyl Dimer Dilinoleate, Jojoba Esters, Helianthus Annuus (Sunflower) Seed Wax, Rhus Succedanea Fruit Cera (Rhus Succedanea Fruit Wax), Camellia Sinensis Leaf Extract, Phenoxyethanol, Hydroxyethylcellulose, Caprylyl Glycol, Helianthus Annuus (Sunflower) Seed Oil, Sodium Hydroxide, Euterpe Oleracea (Acai) Fruit Oil, Ascorbyl Tetraisopalmitate, Cellulose, Laureth-21, Sodium Dehydroacetate, Myristic Acid, Arachidic Acid, Lauric Acid, Oleic Acid, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, Cocos Nucifera (Coconut) Oil,Tocopherol, CI 77499 (Iron Oxides), CI 77492 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide).

Warnings: Avoid contact with eyes. If product gets into the eyes rinse well with water.

Frequently Bought Together

No7 Define and Enhance Mascara 7ml

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No7 Define and Enhance Mascara 7ml - Black

£15.95
3.83 star rating based on 368 reviews
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Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.

Poor

1 stars out of a maximum of 5

Boots.com review Appears good to start ,after a few hours very black,smudged eyes not a good look! Extremely disappointed in No.7. Complete waste of money. Would definitely not recommend.

2024-02-10by Lizz

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clumpy

2 stars out of a maximum of 5

Boots.com review very thick and clumpy mascara, does not define, sticks lashes altogether, and you have to be quick to separate them.

2024-02-04by denise56

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Rubbish

2 stars out of a maximum of 5

Boots.com review I traded my soap & glory mascara in for this. What a waste of money! Doesn’t look like you have mascara on after many coats, it smudged at work do panda eyes. Back to soap & glory

2024-02-04by Suzybee

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Natural look.

5 stars out of a maximum of 5

Boots.com review: Great mascara. Natural looking, defines and separates lashes nicely and doesn’t clump. Would buy again.

2024-01-19by mummywendy2

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Amazing mascara

5 stars out of a maximum of 5

Absolutely amazing mascara, it's easy to apply and lasts all day, the volume it gives my lashes is unreal, when it's time to remove i use a cleansing balm which removes it with ease, such a fabulous price and quality is amazing

2026-03-16by Frizzbomb

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My favourite

5 stars out of a maximum of 5

Define & Enhance is my favourite No7 mascara. It is fabulous at giving even sparse lashes much more volume and I love the conical brush which makes it super easy to get to even the tiniest lash. Fab deep black colour too and no smudging or flaking. I would recommend giving this a try.

2026-02-26by Sarai

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Amazing

5 stars out of a maximum of 5

I honestly don’t know why this mascara is getting bad reviews, it separates my lashes and doesn’t overly coat the lashes. I can build the layers easily rather than getting that ‘spider leg’ lash.  Just as good as the age renew no7 mascara.

2024-05-28by Kerry

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Just a normal mascara 🫤

3 stars out of a maximum of 5

I was so excited to try this mascara but it didnt do anything for me!

2024-02-20by Jane**Verified Purchase**

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NOT FOR ME

1 stars out of a maximum of 5

Sorry, not impressed with this mascara at all. Ordered 2 thinking No7 so must be good. But very dry and not good coverage. Have better cheaper mascaras. Won't be opening the second one. 😕

2024-02-19by Isobel**Verified Purchase**

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Disappointing

1 stars out of a maximum of 5

Boots.com review I was persuaded to by this by the No7 adviser instead of the No 7 extreme length mascara I had been planning to buy.  i should have stuck to my guns.   It is very light and needs loads of coats to build it up.  Very disappointing and a complete waste of money.

2024-02-11by pinkcowslip

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