Find your skin’s perfect foundation match with our AI powered tool that combines your skin data with selfie image analysis, to provide a personalised foundation match based on your skin goals AND skin tone
Powered by No7 Skin Expertise
Our first virtual foundation matching tool personalised to your skin AND skin tone. Find the right foundation for you in 3 easy steps.

Step 1: Fitting
Fill in your skin needs & preferences.

Step 2: Shade Match
Take a selfie for full-face skin tone matching.

Step 3: Try On
Virtually try-on your foundation shade match.
Skin Expert SCIENCE
Powered by advanced artificial intelligence technology and informed by 85 years of skin science and expertise.
PERSONALISED DIAGNOSIS
An algorithm-based questionnaire fits your skin to the right foundation by personal skin needs and foundation preferences:
• Shade
• Coverage
• Finish
• Skin type
• Skin concern
• Lifestyle
AI SKIN-IMAGING TECHNOLOGY
Utilising advanced deep learning technology and a diverse dataset of images of various ages, genders and ethnicities, our tool identifies the ideal shade match for your unique skin tone.
AR VIRTUAL TRY-ON
Instantly see the shade match on your skin and experiment with options. Plus, with our before and after sliding function, you can compare your foundation match with your natural skin tone.
Your Perfect Match
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- No7 Lift & Luminate TRIPLE ACTION Serum Foundation 30mlCurrent price: £14.67. Recommended Retail Price: £20.95. Save £6.28 .£14.67£20.95Save £6.28
- No7 HydraLuminous Moisturising Foundation 30mlCurrent price: £11.87. Recommended Retail Price: £16.95. Save £5.08 .£11.87£16.95Save £5.08
- No7 Beautifully Matte Foundation SPF15 28mlCurrent price: £10.47. Recommended Retail Price: £14.95. Save £4.48 .£10.47£14.95Save £4.48
- No7 Stay Perfect Stick Foundation 10gCurrent price: £10.47. Recommended Retail Price: £14.95. Save £4.48 .£10.47£14.95Save £4.48
- No7 Protect & Perfect Intense ADVANCED All-in-One Foundation 30mlCurrent price: £13.97. Recommended Retail Price: £19.95. Save £5.98 .£13.97£19.95Save £5.98










