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Our Beautifully Matte Foundation is expertly formulated to mattify skin and conceal imperfections and blemishes, with a natural-looking medium coverage and SPF 25. Powered by a skin-mattifying blend of fine oil-absorbing powders, the lightweight formula glides effortlessly onto the skin, blurring the appearance of pores, with a velvety soft finish and no powdery flatness for a beautifully matte complexion that lasts for up to 16 hours.
Skin-loving ingredients:
Features a formula of fine oil-absorbing powders to control shine all day long and SPF 25 to help actively protect skin from damaging effects of the sun. Suitable for sensitive skin.
Why you love it:
- 92% said their skin looked shine free*
- 91% agreed blemishes looked less visible*
*based on 67 respondents
Shade science:
Formulated with SkinExpert™ technology analysing 1.9m skin tones for a true-skin match. Available in 24 shades, this product has been specifically formulated with a medium coverage to blend seamlessly into a range of skin tones.
Better together:
With make-up powered by No7 skin expertise, this mattifying foundation makes the perfect base for any make-up routine. We recommend using in harmony with colour-correcting No7 Airbrush Away Colour Balancing Primer, Flawless Finishing Powder and a subtle, sun-kissed sweep of No7 Matte Bronzing Powder.
- Key Benefit: Mattified, smoother and more even-looking complexion that lasts for up to 16 hours.
- Finish: Matte
- Coverage: Medium
- SPF: 25
Volume: 28ml
Step 1: Dot a little foundation where you need it most, usually your cheeks, nose and chin.
Step 2: Blend into the skin evenly with your fingers, sponge or foundation brush in small circular motions, working downwards and outwards from the centre of your face.
Aqua (Water), Dimethicone, Silica, Phenyl Trimethicone, Ethylhexyl Methoxycinnamate, Glycerin, Alcohol Denat., PEG-9 Dimethicone, Titanium Dioxide (nano), Bis-Isobutyl PEG/PPG-10/7/Dimethicone Copolymer, Disteardimonium Hectorite, Trimethylsiloxysilicate, Magnesium Sulfate, Phenoxyethanol, Triethyl Citrate, Salicylic Acid, Triethoxycaprylylsilane, Methylparaben, Ethylparaben, Potassium Hydroxide, Tetrasodium EDTA, BHT, [+/- CI 77891 (Titanium Dioxide), CI 77492 (Iron Oxides),CI 77491 (Iron Oxides), CI 77499 (Iron Oxides)].
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Our Beautifully Matte Foundation is expertly formulated to mattify skin and conceal imperfections and blemishes, with a natural-looking medium coverage and SPF 25. Powered by a skin-mattifying blend of fine oil-absorbing powders, the lightweight formula glides effortlessly onto the skin, blurring the appearance of pores, with a velvety soft finish and no powdery flatness for a beautifully matte complexion that lasts for up to 16 hours.
Skin-loving ingredients:
Features a formula of fine oil-absorbing powders to control shine all day long and SPF 25 to help actively protect skin from damaging effects of the sun. Suitable for sensitive skin.
Why you love it:
- 92% said their skin looked shine free*
- 91% agreed blemishes looked less visible*
*based on 67 respondents
Shade science:
Formulated with SkinExpert™ technology analysing 1.9m skin tones for a true-skin match. Available in 24 shades, this product has been specifically formulated with a medium coverage to blend seamlessly into a range of skin tones.
Better together:
With make-up powered by No7 skin expertise, this mattifying foundation makes the perfect base for any make-up routine. We recommend using in harmony with colour-correcting No7 Airbrush Away Colour Balancing Primer, Flawless Finishing Powder and a subtle, sun-kissed sweep of No7 Matte Bronzing Powder.
- Key Benefit: Mattified, smoother and more even-looking complexion that lasts for up to 16 hours.
- Finish: Matte
- Coverage: Medium
- SPF: 25
Volume: 28ml
Step 1: Dot a little foundation where you need it most, usually your cheeks, nose and chin.
Step 2: Blend into the skin evenly with your fingers, sponge or foundation brush in small circular motions, working downwards and outwards from the centre of your face.
Aqua (Water), Dimethicone, Silica, Phenyl Trimethicone, Ethylhexyl Methoxycinnamate, Glycerin, Alcohol Denat., PEG-9 Dimethicone, Titanium Dioxide (nano), Bis-Isobutyl PEG/PPG-10/7/Dimethicone Copolymer, Disteardimonium Hectorite, Trimethylsiloxysilicate, Magnesium Sulfate, Phenoxyethanol, Triethyl Citrate, Salicylic Acid, Triethoxycaprylylsilane, Methylparaben, Ethylparaben, Potassium Hydroxide, Tetrasodium EDTA, BHT, [+/- CI 77891 (Titanium Dioxide), CI 77492 (Iron Oxides),CI 77491 (Iron Oxides), CI 77499 (Iron Oxides)].
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Customer Reviews
Top Customer Reviews
Where reviews refer to cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of No7.
Bring back the original formula and pump bottle!
Sadly agree with all the negative reviews. Have also used the original formula for years and this is nothing like it whatsoever. Does not stay matte, very orange tones, a waste of money. I still have a small amount of the original for comparison, so I can see it is clearly a completely different blend and new bottle is totally unhygienic as the wand obviously keeps going in and out of the bottle rather than the perfect old pump dispenser. So very disappointing. Please bring back the original, exactly how it used to be!
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Awful
What have you done with the foundation I have used for years!! 1) it seems more watery 2) who on earth decided the spatula would be a good idea. Needs sacking 3) the colour that I have used for years is more orange. 4) doesn’t stay on the whole day. I’ll be honest I am looking for a new foundation which is disappointing but unless the pump is brought back I will be using something else.
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Very disappointed
Very disappointed with new bottle. Watery & spatula is awful Please go back to original formula & pump.
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Heartbroken
Used this foundation for 10 years!! (Light version) And the new bottle is awful. And the formula feels completely different. Gutted im going to have to find a new holy grail after all these years of singing its praises. Please bring back the old vacuum pump! And the light version. PLEASE
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Oh no 7 what have you done!!!
I never leave reviews but this one is a must!! No.7 please please bring back the Beautifully Matte All Day Velvet spf 15 foundation with black pump lid. The new Beautifully Matte spf 25 with white lid and spatula is awful. It is watery, streaky, slimy, patchy, poor coverage and orange (I’ve been colour matched and no way does my Cool Vanilla shade suit me any longer.) The old Matte product went on like a dream. Amazing coverage, silky, great to apply, absorbed oils without any drying feeling on my skin. Cannot tell you how disappointed I am ! PLEASE bring back the spf15 black pump version as nothing comes close!
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Terrible formulation
I have been without my No7 Beautifully Matte foundation since May now and keep being promised the original is returning. Hopefully this is correct and not delayed any further. The new formulation is terrible, so hard to apply and orange.
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Extremely Disappointed with the new formula
Having used this product for many years, I am extremely disappointed with the new formula. The product is now watery with no body to it and also makes my skin go white during sports activities or if you get water on your face. A huge difference to the original creamy formula which gave me a lovely glow and good coverage. I have also had to change the colour I was using as the new(supposedly same colour), was nothing like the original. I am so disappointed with this product and am currently looking to purchase a different brand altogether. Judging by the number of poor reviews No 7 has had I imagine they will be losing many long serving customers.
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Awful
I’ve used no7 matte foundation for years and always loved it. The new formula is runny, greasy and doesn’t set nice on your skin. I am extremely disappointed and I’m now looking for a new foundation.
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Beautifully Matt Foundation - terrible new formula
After using this foundation for years, I now need to look for a new brand - this reformulated product is terrible, thin with no coverage - very disappointing.
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It's all gone wrong!
This new formula is just awful. So much thinner than the previous one which I have used for many, many years. The new bottle is terrible as so much product is wasted, and the plastic applicator is just odd. Why not a sponge tipped one at least? The colour is also different to the previous formula leaving me with little choice but to look elsewhere, as the current range has nothing even slightly similar to the thicker, silky consistancy of the much loved old beautifully matte. A huge loss.
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