All customer reviews

Boots.com review Really poor. Goes on lovely but in no time there’s more on your face than your eyes. Worse mascara for smudging and flaking I’ve ever bought. ivd paid less for better.

Boots.com review No. Don’t bother. It’s like black water. Does nothing

Boots.com review The worst mascara ever. Not only does it not curl, it smudges like crazy. It looks terrible. I don’t appreciate No.7’s replies to comments here suggesting that this is a problem caused by users “not keeping eyes dry”. Uh, they are eyes? They literally have to stay moist to work. Moisture around your eyes is normal; and even normal levels of moisture are too much for this product. God forbid you go out in the wind, get something in your eye or make your eyes any moister than normal. Avoid avoid avoid. And Boots, please consider reformulating.

Boots.com review This mascara was an expensive waste of money for me. I have quite long eyelashes and always use an eyelash curler before applying mascara. There was no lift and curl effect with this No.7 mascara at all - very disappointed. Will go back to my usual cheaper and more effective mascara by Maybelline.

Boots.com review My usual brand one was discontinued so I tried this one. I can honestly say it's the worst one I've ever tried. I've thrown it after 2 weeks as the smudging is awful! No curl whatsoever and my lashes look pathetic. My lashes are long and usually stay curled pretty well. This mascara seems to keep them wet, I've had smudging under my eyes as well as under my brows where touch! I've come to write this review as it's honestly shocking at this price and quality! What a waste of money!

Boots.com review Very disappointed. The mascara does not dry . It ended all over my glasses . I will be returning it . It is not worth a star.

Boots.com review This is by far the worst mascara I have ever used. I came out of a client meeting looking like a cross between a panda and the band Kiss. Terrible and frankly embarrassing smudging. I have looked at the reviews here and really do not appreciate the same patronising comment from Boots advising some of the 400 plus users who have rated this product at one star that they are effectively applying the mascara incorrectly. Clearly nothing to do with the product! Unless lash primer is included free on the next purchase, I will return to my usual brand of mascara.

Boots.com review I can honestly say this is the absolute worst mascara I have ever bought! I was about to buy my usual Max Factor mascara when I was accosted by a saleswoman in the shop saying I should try this and that it was the best mascara she had ever used. I fell for it, put my usual one back and bought this! It is fine for about an hour, lashes look good and long but then within a few hours I look like a panda! It ends up smudged under my eyes and you can't see any on the lashes. I am so disappointed and have had to abandon the tube after a couple of weeks of wearing it and pay for another tube of my usual mascara. I would rather not wear mascara than wear this.

Boots.com review I am very dissapointed with this mascara. I wished i had stuck with my usual but i was naive when the No7 sales assistant convinced me to buy it. It does not curl nor lift, in fact it does the complete opposite and makes them appear shorter. In order to achieve any kind of lift you would need to keep applying the mascara which then ultimately clumps your lashes and takes even longer to dry. This is not a reflection on all No7 products however this particular product is a complete waste of money.

Boots.com review Wish I’d read reviews before purchasing- I have literally never had such as awful mascara- smudging.