All customer reviews

Easy to apply and works without drying up the skin.

I love this primer. It's lovely and creamy. Goes on smooth and makeup goes on perfect over it. I would definitely buy this product again.

I've never used a primer before but as boots sent me a sample I thought why not? After seeking a little advice from my local no7 counter I applied the primer. My skin immediately felt soft, smooth and fresh. My make up looked better and lasted longer. This will definitely become a make up bag staple!

This primer is cheaper than others I've used, but delivers the same glowing results. It really does give an airbrush effect, smoothing over blemishes and pigmentation to provide a smooth, enhanced base for foundation. I've even been known to wear it alone with a bit of concealer for backup (a big move for me!)

This is my first experience of using a primer but it won't be my last, I would certainly buy this product again. The primer is white and goes on very easily, I found my foundation a lot more easy to apply and smoother - not a patch in site, and it had a lot more staying power, but the best was a complement from my husband saying that it made my face look a lot fresher. definitely worth buying.

This really does make my skin feel and look smoother, and my make up looks nicer

this feels amazing going on and made my no 7 makeup just glide on afterwards. It's so smooth and gets rid of shine from moisturiser. So impressed. My only problem is the price, as its a bit pricy for me but if u can afford it please indulge it's awesome.

Great primer to use underneath foundation. smooths out lines and hides dark shadows prior to applying foundation. it is not greasy and applies evenly. I have used other products underneath foundation previously and this tops them all.

I always use a primer as part of my make-up routine. First impressions of No7 instant illusions is that it has a light soft texture and is easy to apply under foundation. I found it helped create an even tone and made applying foundation easier. I would say it is more for a dry to normal skin rather than an oily one. Overall I would definitely recommend this product as my skin did seem to appear fresher.

I really love this primer. It goes on really easily and has a smooth texture. It also dries quickly which is a positive when contending with the morning rush! Personally, I think my make up looks so much better when I have used the primer than when I haven't. Also, a little bit goes a long way - good value for money.