
- With Colour Adjust Technology, just 6 shades adjust to 35,
- Blends effortlessly for a flawless finish that looks undetectable,
- Formulated with a blend of Vitamins A & E,
- 100% Vegan,
- Suitable for sensitive skin.

Want to see great skin, not foundation? Discover No7 Intelligent Colour Foundation, a lightweight formula so skin-telligent, it blends seamlessly into skin for results that look undetectable and feel unbelievable. Now available in 6 shades, this foundation blurs imperfections with a sheer, buildable coverage that blends effortlessly for a flawless finish.
The velvety soft, weightless texture won't block pores or settle into fine lines, it's so amazingly light, you might forget it's even there.
Skin-loving ingredients:
100% vegan and formulated with a blend of Vitamins A & E, this formula is suitable for sensitive skin.
Why you love it:
- Our most repurchased foundation, with over 300 5* reviews
- 90% agreed the product felt weightless on their skin
- 86% agreed the product blends easily into skin
Shade science:
With Colour Adjust Technology, just 6 shades adjust to 35.
This expertly formulated foundation is made to adjust to your unique skin tone, blending effortlessly for a flawless finish that looks undetectable and feels unbelievable.
For best results: Blend into the skin evenly with your fingers, sponge or a foundation brush in small circular motions, working downwards and outwards from the centre of your face.
Shake well before use.

Fair/Fair-Light/Rich/Deep: Cyclopentasiloxane, Dimethicone crosspolymer, Talc, C12-15 alkyl benzoate, Cyclohexasiloxane, Cetyl dimethicone, Tocopheryl acetate, Methicone, Paraffinum liquidum (Mineral oil), Retinyl palmitate, Triethoxycaprylylsilane, Tocopherol, Benzyl alcohol, [+/- CI 77891 (Titanium dioxide), CI 77492 (Iron oxides), CI 77491 (Iron oxides), CI 77499 (Iron oxides)]
Light/Medium: Cyclopentasiloxane, Dimethicone crosspolymer, Talc, C12-15 alkyl benzoate, Cyclohexasiloxane, Cetyl dimethicone, Tocopheryl acetate, Paraffinum liquidum (Mineral oil), Methicone, Retinyl palmitate, Triethoxycaprylylsilane, Tocopherol, [+/- (May contain) CI 77891 (Titanium dioxide), CI 77492 (Iron oxides), CI 77491 (Iron oxides), CI 77499 (Iron oxides)].
Warnings: Avoid contact with eyes. If product gets into the eyes rinse with water immediately.
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Customer Reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
I don't usually wear foundation, so was really pleased with how well this matched my skin! I applied it with a sponge, it's brightened my skin and made it look smooth, and it doesn't feel heavy at all.
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Pointless. Didn’t make any difference to my appearance, looks like I’m not wearing anything. So why waste money on it.
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I have been using this intelligent foundation for as long as I can remember. I love that it’s light not cakey, so my skin can breathe. It provides great coverage while balancing my skin tone while still leaving my freckles to shine through!
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If like me, you spend money on a foundation, excitedly apply and find it that makes your face look like either a geisha girl or an oompa loompa and you bin it, spitting that you have wasted quite a lot of money on an unsuitable product, then you will rejoice when you buy this foundation. Firstly, no difficult colour choices, no need to hover over a colour chart, your choice is light or you got medium. In my case light is my tone. I apply serum and moisturiser and then add the foundation creme. It matches my skin, in fact sometimes I think have I put it on as it matches so well. At current discount price Ive just bought two to put in stock.
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Love this product, easy to wear, quick service from no7
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I absolutely love this foundation, especially as we get into the warmer months and I start to get a bit red / tanned from the sun. I no longer have to switch up my foundation as this just adapts to my skin tone straight away. This has been a game changer for me
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On first tryin I tnort this a bit runny but it's really nice coverage and adapts well to skin tone. Great product, wil buy again
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Like it for everyday use. Slight coverage for a day makeup. Exactly what I needed
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Been using this for years, cheated on the brand and now I'm back!
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Love Intelligent Colour foundation. Lightweight foundation that feels lovely on the skin, with a velvety light mousse texture. You do not have to find you exact colour match as the foundation perfectly blends in with your skin tone.
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