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Our original Beautifully Matte formula is back.
The much-loved formula returns in all its full coverage glory, coming soon in all 24 skin-enhancing shades for a brighter complexion. Discover your true-skin shade match in minutes with our Pro Derm Scan Service.
Expertly formulated to mattify skin and conceal imperfections and blemishes, this foundation is powered by a skin-mattifying blend of fine oil-absorbing powders. The formula glides effortlessly onto the skin, blurring the appearance of pores, with a velvety soft finish and no powdery flatness for a beautifully matte complexion that lasts for up to 16 hours.
Skin-loving ingredients:
Features a formula of fine oil-absorbing powders to control shine all day long and SPF 15 to help actively protect skin from damaging effects of the sun. Suitable for sensitive skin.
Why you love it:
- 90% agreed this product visibly reduced the appearance of my pores*
- 94% agreed this product concealed blemishes and imperfections on my skin*
- 95% agreed this product gives an even coverage on my skin*
*based on 178 respondents
Shade science:
Developed with both extensive scientific and consumer research spanning over 3 years, our foundation shades have been formulated using Skin Expert™ technology, analysed against 1.9m global skin tones. The result; a cleaner and brighter true-skin match. Coming soon in all 24 shades, this product has been specifically formulated to blend seamlessly into a range of skin tones.
Better together:
With make-up powered by No7 skin expertise, this mattifying foundation makes the perfect base for any make-up routine. We recommend using in harmony with colour-correcting No7 Airbrush Away Colour Balancing Primer, and a subtle, sun-kissed sweep of No7 Matte Bronzing Powder.
Key Benefit & Features:
- Mattified, smoother and more even-looking complexion that lasts for up to 16 hours.
- Flexible spatula device, making it easier to get more foundation (without clogging) from the all recyclable glass bottle
- Finish: Matte
- Coverage: Full
- SPF: 15
- Dot a little foundation where you need it most, usually your cheeks, nose and chin.
- Blend into the skin evenly with your fingers, sponge or foundation brush in small circular motions, working downwards and outwards from the centre of your face.
Aqua (Water), Cyclopentasiloxane, Nylon 6/12, Alcohol denat., Ethylhexyl methoxycinnamate, Glycerin, Cyclohexasiloxane, Phenyl trimethicone, Titanium dioxide (nano), Disteardimonium hectorite, Magnesium sulfate, Trimethylsiloxysilicate, PEG/PPG-19/19 dimethicone, Cetyl PEG/PPG-10/1 dimethicone, Tocopheryl acetate, Hexyl laurate, Polyglyceryl-4 isostearate, Propylene carbonate, Phenoxyethanol, Salicylic acid, Aluminum hydroxide, Triethoxycaprylylsilane, Stearic acid, Potassium hydroxide, Retinyl palmitate, Methylparaben, Tetrasodium EDTA, Isopropyl palmitate, Ethylparaben, Lecithin, BHT, Tocopherol, [(May contain) CI 77891 (Titanium dioxide), CI 77492 (Iron oxides), CI 77491 (Iron oxides), CI 77499 (Iron oxides).
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Our original Beautifully Matte formula is back.
The much-loved formula returns in all its full coverage glory, coming soon in all 24 skin-enhancing shades for a brighter complexion. Discover your true-skin shade match in minutes with our Pro Derm Scan Service.
Expertly formulated to mattify skin and conceal imperfections and blemishes, this foundation is powered by a skin-mattifying blend of fine oil-absorbing powders. The formula glides effortlessly onto the skin, blurring the appearance of pores, with a velvety soft finish and no powdery flatness for a beautifully matte complexion that lasts for up to 16 hours.
Skin-loving ingredients:
Features a formula of fine oil-absorbing powders to control shine all day long and SPF 15 to help actively protect skin from damaging effects of the sun. Suitable for sensitive skin.
Why you love it:
- 90% agreed this product visibly reduced the appearance of my pores*
- 94% agreed this product concealed blemishes and imperfections on my skin*
- 95% agreed this product gives an even coverage on my skin*
*based on 178 respondents
Shade science:
Developed with both extensive scientific and consumer research spanning over 3 years, our foundation shades have been formulated using Skin Expert™ technology, analysed against 1.9m global skin tones. The result; a cleaner and brighter true-skin match. Coming soon in all 24 shades, this product has been specifically formulated to blend seamlessly into a range of skin tones.
Better together:
With make-up powered by No7 skin expertise, this mattifying foundation makes the perfect base for any make-up routine. We recommend using in harmony with colour-correcting No7 Airbrush Away Colour Balancing Primer, and a subtle, sun-kissed sweep of No7 Matte Bronzing Powder.
Key Benefit & Features:
- Mattified, smoother and more even-looking complexion that lasts for up to 16 hours.
- Flexible spatula device, making it easier to get more foundation (without clogging) from the all recyclable glass bottle
- Finish: Matte
- Coverage: Full
- SPF: 15
- Dot a little foundation where you need it most, usually your cheeks, nose and chin.
- Blend into the skin evenly with your fingers, sponge or foundation brush in small circular motions, working downwards and outwards from the centre of your face.
Aqua (Water), Cyclopentasiloxane, Nylon 6/12, Alcohol denat., Ethylhexyl methoxycinnamate, Glycerin, Cyclohexasiloxane, Phenyl trimethicone, Titanium dioxide (nano), Disteardimonium hectorite, Magnesium sulfate, Trimethylsiloxysilicate, PEG/PPG-19/19 dimethicone, Cetyl PEG/PPG-10/1 dimethicone, Tocopheryl acetate, Hexyl laurate, Polyglyceryl-4 isostearate, Propylene carbonate, Phenoxyethanol, Salicylic acid, Aluminum hydroxide, Triethoxycaprylylsilane, Stearic acid, Potassium hydroxide, Retinyl palmitate, Methylparaben, Tetrasodium EDTA, Isopropyl palmitate, Ethylparaben, Lecithin, BHT, Tocopherol, [(May contain) CI 77891 (Titanium dioxide), CI 77492 (Iron oxides), CI 77491 (Iron oxides), CI 77499 (Iron oxides).
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Customer Reviews
Top Customer Reviews
Where reviews refer to cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of No7.
Great!
Great foundation! Long lasting, great coverage and great colour.
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Disappointed
Thought this would help with my oily skin. How wrong was I! So Disappointing
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Bring back the lighter tones!
Please bring back Creme and Porcelain! They have both been out of stock for so long!! I’ve been using beautifully matte for years and have never experienced certain tones to be out of stock for this long!!
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Get rid of the spatula
Why change something that works, but oh dear you did From a perfect product to this, the spatula doesn't work, the pump action was perfect. Haven't bought since, and won't as isn't user friendly anymore. Such a shame,
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Best foundation
I have always used Estee Lauder since the day i started using make up, just because i never had a problem. Two weeks ago i was in boots and decided id give this one a go. I have one thing to say AMAZING. Its better than the Estee Lauder, fully coverage long lasting. I was at a greek wedding and honestly it didnt crack or produce more oil on my face. It just does exactly what it says on the box -its matte and i absolutely love it
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i have been use to soft rose for years, and matches with my colour tone, so upset you don 't do this
I am so upset you do not do soft rose any more, been using it for years. Matches my colour tone. Been into boots, had two colour matches, and none are any good. Please could you bring back, soft rose in the matt, Thank you. xxxx
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The old formula is back!
I used this for years and then when it changed I had to switch brands as the new foundation was truly awful.. it separated and was orange. Thank you Boots for listening to your customers. I’ve rated one less star as the new packaging looks cheap and I don’t like the spatula but the foundation itself is back to its former great self.
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It really is back!!!
So pleased!!!! that No7 have listened to customers on this - this is the original formula - I like a reviewer on boots could cry with happiness. At over 40 taking years to find what works (and get told I look younger when wearing this). I had moved to Estée Lauder Double Wear which is so expensive and is not as good a match (I got desert beige) as the calico is. I was hesitant thinking is it really but it is back to the coverage it was. The bottle is still annoying in the new version but I will forgive that (although if you are reading reviews and clearly someone was to go back to the old/original formula then consider a bottle change too please).
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Awful replacement
This foundation is terrible. Why did you have to change it? Bring back the old formula.
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