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White background with a ring light in the centre.
Black No7 Logo flashes on to screen in the middle of the ring light.
[Written text appears in middle of the ring light] 4D Lift & Curl Mascara [text changes] thinking of a salon lash lift?
Scene changes to a No7 4D Lift & Curl Mascara stood on a podium in a titled room. There is a circular light above it and a cotton pad and metal cosmetic procedure tool on the surface below.
[Black background with white text] Think again [text changes] delay the salon lash lift.
Scene changes back to No7 4D Lift & Curl Mascara in the tiled room. This time the lights are off and the room is darker. A beam of light twirls around the mascara towards the camera. There is a close up view of the light moving and then of the mascara packaging with the light behind it.
Camera cuts to a close up of a woman’s eye, as she applies No7 4D Lift & Curl Mascara to her eyelashes.
[The focus then shifts to a close up of the woman’s whole face as she looks towards the camera. Black text is overlayed on the screen] 9/10 agreed lashes look lifted.
Close up of woman with brown hair and blue eyes smiling at the camera.
Scene cuts to a close up of No7 4D Lift & Curl Mascara being opened and the wand removed. A warm beam of light moves around the mascara in the background.
[The mascara moves across a black background – right to left – the beam of light following it. Text is overlayed on the screen] Natural lifted lash effect at home.
Close up of someone receiving a salon lash lift is shown in black & white. It shows a person with their eye shut and a pad underneath, with someone running a metal tool over their lashes. The word ‘Salon’ is overlayed on the clip.
The scene cuts to a close up of a blonde woman with hazel eyes applying No7 4D Lift & Curl Mascara to her eyelashes. The No7 logo is overlayed on the clip. The camera moves to show the end result.
This is followed by a close-up of a woman with brown hair and blue eyes smiling at the camera.
[Clip of full No7 4D Lift & Curl Mascara packaging, displaying the wand next to the closed product is shown on a back to white gradient background. 4 black lines swirl around the product. White text appears over the clip] 4D is here [text changes and No7 logo is shown] No7 the No1 Mascara brand sold in Boots [Boots logo displayed].
- Achieve enviable lift, curl, length and volume with No7 4D Lift & Curl Mascara
- Delivering 4 instant WOW benefits in 1 mascara
- 9/10 agreed their lashes looked lifted*
- Your shortcut to get the natural lifted lash effect at home** with instant lift lasting for 12 hours*
- Vegan, clump-free and smudge-proof formula*
*Consumer study on 65 women.
**63% of 109 women considering a salon lash lift treatment would delay.
†Consumer study on 109 women
4 benefits. 1 mascara. Introducing new No7 4D Lift & Curl Mascara, expertly formulated to meet your every lash need. Lift, curl, lengthen and volumize in an instant for better lashes than you ever thought possible, all without stepping foot in a beauty salon**.
Our specially designed mascara brush helps curl each lash from root-to-tip†, offering a smooth and easy application every time. The buildable vegan formula can be layered up as you like, creating incredible length and Volume: without clumping or smudging under the eyes.
It's the only eyelash mascara you need to add instant impact to your eye make-up. Dress your lashes to impress every day of the week with a natural lifted look, or build up the intensity for wow-worthy evening eyes. Maximum results, minimum effort.
No wonder women say they'd consider delaying their salon lash lift treatment.**
We only show authentic results on real people. Since 2011, we have been committed to our True Beauty Promise of using no lash inserts or retouch.
Features & Benefits
- 9/10 agreed their lashes looked lifted*
- 8/10 agreed the product provides a natural lifted lash effect†
- 8/10 agreed the brush helps to grip every lash to create a base-to-tip curl†
- 8/10 agreed the product provided smooth application*
- Suitable for sensitive eyes
Volume: 7ml
Use No7 4D Lift & Curl Mascara as a final step to add incredible 4-dimensional depth to any eye make-up look.
- Prime the eye area with No7 Stay Perfect Eye Shadow Primer for a long-lasting base.
- Add depth and dimension with your choice of No7 Eye Shadow Palette. Use No7 Eye Colour Brush to sweep over lids and blend well.
- Apply two coats of No7 4D Lift & Curl Mascara to add instant length, volume, lift and curl to lashes. Use the expertly designed, domed-tip brush to grip every lash and create base-to-tip curl.
Aqua (Water), Synthetic beeswax, Jojoba esters, Cetyl alcohol, Copernicia cerifera (Carnauba) wax, Propanediol, Glycerin, Stearic acid, Palmitic acid, Ricinus communis (Castor) seed oil, Aminomethyl propanediol, Acacia senegal gum, Phenoxyethanol, Caprylyl glycol, Hydroxyethylcellulose, Myristic acid, Arachidic acid, Camellia sinensis leaf extract, Lauric acid, Oleic acid, Sodium benzoate, Linum usitatissimum (Linseed) seed extract, Potassium sorbate, Tocopherol, [+/- (May contain) CI 77499 (Iron oxides), CI 77492 (Iron oxides), CI 77491 (Iron oxides), CI 77891 (Titanium dioxide)].
4D Lift & Curl Mascara is suitable for sensitive eyes / contact lens wearers however if any irritation occurs please wash immediately with water, discontinue use and seek medical advice if the irritation continues.
If product gets into the eyes rinse well with water immediately. Do not dilute or share. Always apply in a careful and sanitary manner to healthy eyes only. Consult an eye doctor promptly if damage
Frequently Bought Together
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from £18.46
Add both to basket
4D Lift & Curl Mascara
To instantly lift, curl, lengthen and volumise lashes
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Vegan-Friendly
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Buildable
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Sensitive Eyes
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£7.98
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- Achieve enviable lift, curl, length and volume with No7 4D Lift & Curl Mascara
- Delivering 4 instant WOW benefits in 1 mascara
- 9/10 agreed their lashes looked lifted*
- Your shortcut to get the natural lifted lash effect at home** with instant lift lasting for 12 hours*
- Vegan, clump-free and smudge-proof formula*
*Consumer study on 65 women.
**63% of 109 women considering a salon lash lift treatment would delay.
†Consumer study on 109 women
4 benefits. 1 mascara. Introducing new No7 4D Lift & Curl Mascara, expertly formulated to meet your every lash need. Lift, curl, lengthen and volumize in an instant for better lashes than you ever thought possible, all without stepping foot in a beauty salon**.
Our specially designed mascara brush helps curl each lash from root-to-tip†, offering a smooth and easy application every time. The buildable vegan formula can be layered up as you like, creating incredible length and Volume: without clumping or smudging under the eyes.
It's the only eyelash mascara you need to add instant impact to your eye make-up. Dress your lashes to impress every day of the week with a natural lifted look, or build up the intensity for wow-worthy evening eyes. Maximum results, minimum effort.
No wonder women say they'd consider delaying their salon lash lift treatment.**
We only show authentic results on real people. Since 2011, we have been committed to our True Beauty Promise of using no lash inserts or retouch.
Features & Benefits
- 9/10 agreed their lashes looked lifted*
- 8/10 agreed the product provides a natural lifted lash effect†
- 8/10 agreed the brush helps to grip every lash to create a base-to-tip curl†
- 8/10 agreed the product provided smooth application*
- Suitable for sensitive eyes
Volume: 7ml
Use No7 4D Lift & Curl Mascara as a final step to add incredible 4-dimensional depth to any eye make-up look.
- Prime the eye area with No7 Stay Perfect Eye Shadow Primer for a long-lasting base.
- Add depth and dimension with your choice of No7 Eye Shadow Palette. Use No7 Eye Colour Brush to sweep over lids and blend well.
- Apply two coats of No7 4D Lift & Curl Mascara to add instant length, volume, lift and curl to lashes. Use the expertly designed, domed-tip brush to grip every lash and create base-to-tip curl.
Aqua (Water), Synthetic beeswax, Jojoba esters, Cetyl alcohol, Copernicia cerifera (Carnauba) wax, Propanediol, Glycerin, Stearic acid, Palmitic acid, Ricinus communis (Castor) seed oil, Aminomethyl propanediol, Acacia senegal gum, Phenoxyethanol, Caprylyl glycol, Hydroxyethylcellulose, Myristic acid, Arachidic acid, Camellia sinensis leaf extract, Lauric acid, Oleic acid, Sodium benzoate, Linum usitatissimum (Linseed) seed extract, Potassium sorbate, Tocopherol, [+/- (May contain) CI 77499 (Iron oxides), CI 77492 (Iron oxides), CI 77491 (Iron oxides), CI 77891 (Titanium dioxide)].
4D Lift & Curl Mascara is suitable for sensitive eyes / contact lens wearers however if any irritation occurs please wash immediately with water, discontinue use and seek medical advice if the irritation continues.
If product gets into the eyes rinse well with water immediately. Do not dilute or share. Always apply in a careful and sanitary manner to healthy eyes only. Consult an eye doctor promptly if damage
Frequently Bought Together
+
from £18.46
Add both to basket
Customer Reviews
Top Customer Reviews
Where reviews refer to cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of No7.
amazing
i had this mascara for a few months and it was absolutely amazing, just came to repurchase after switching to a new mascara and realising how great this one is and the reviews are awful and it's confused me so much! i didn't necessarily have a problem with smudging but if you do, try some setting spray or hairspray (trust me) on a spoolie after putting the mascara on.
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Don’t buy- panda eyes by 10am
I wish I’d read the reviews on this one before I bought. On application it seems great, but by the time I have got to work and like on the mirror - panda eyes. Such a shame as I like how it goes on and feels, but it just doesn’t live up to expectations. Waste of money
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Not great, panda eyes within a few hours
This mascara goes on really nicely and makes my lashes look good, but within a few hours it's completely smudged under my eyes. I've never had a mascara that does this as badly as this one does. Such a shame. I tried it several times and it was the same every time. Had to throw it in the bin :(
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Looked lovely when first applied but I looked like a panda after a few hours
Disappointed with this mascara, went on lovely but smudged a few hours later.
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Nice mascara for the price
I was impressed how well this performed, Nice amount of natural looking volume without clumping and good lengthening effect too, though I did not see any appreciable curling effect.
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Not good
Boots.com review Bought and worn 3 times and binned. By the end of the day I look like a panda 🐼 with big black smudges under my eyes. What a disappointment.
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Eyelashes lost due to this
Boots.com review Nice brush but that’s where it stops. My eye natural lashes were falling out with this!! I’m scared to try the new mascara that has come out
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Panda Eyes
Boots.com review Usually love No.7 products but not this mascara. Smudges really badly, panda under eyes by the end of the day.
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Don't buy this
Boots.com review I never usually write reviews but just had to for this mascara! It is so terrible, gives no curl or lift to lashes. It is definitely a barely there look.. not at all '4D'. What a waste of money!
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Disappointed
Boots.com review Got this mascara feeling hopeful but sadly it was a waste. It smudges terribly and left me with panda eyes at the end of the day. I wore it once and woke up with a stye the next day. It also did not lift or curl my eyelashes. The only positives are it doesn’t clump and it’s easy to take off. Gutted that I wasted my boots points on it
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